🎧 Episode 24: Inside BITAC: Why These Hospitality Events Are Unlike Any Other Artwork

Virtual GM - A Hotel Management Podcast

Welcome to Virtual GM, the ultimate podcast for anyone looking to elevate their game in the modern hospitality industry! Whether you're a boutique hotel owner, VRBO manager, Airbnb administrator, front desk staff, or just someone trying to navigate the ever-changing landscape of the hospitality world, this podcast is for you! Each episode is packed with valuable insights, expert advice, and real-life stories from industry leaders and innovators. We'll cover everything from how to effectively market your property and increase bookings, to how to provide top-notch customer service and stand out in a crowded market. But it's not all business - we'll also be having a lot of fun along the way. Expect witty banter, relatable anecdotes, and plenty of laughs as we take a fresh and entertaining approach to discussing the hospitality industry. Produced and distributed by Vibrant Management - a company dedicated to helping hoteliers and vacation rental managers thrive in the modern world - Virtual GM is your go-to source for all things hospitality. So, join us, and let's elevate your game! and visit us on our website: www.thevibrantteam.com

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Virtual GM - A Hotel Management Podcast

🎧 Episode 24: Inside BITAC: Why These Hospitality Events Are Unlike Any Other

January 15, 2026 • Vibrant Management • Season 3 • Episode 24

0:00 | 20:01

In this episode, Cody sits down with special guest J. Viola, Chief Operating Officer at Hotel Interactive, to pull back the curtain on one of the most impactful event series in hospitality: BITAC.

Cody and J. dive into what truly sets BITAC events apart from traditional conferences—from the highly curated format to the quality of relationships built in the room. If you’ve ever felt overwhelmed or underwhelmed by large trade shows, this episode explains why BITAC continues to stand out year after year.

🔹 Segment 1: What Makes BITAC Different
J. shares how BITAC’s invitation-only structure, balanced buyer-to-supplier ratio, and intentional networking create meaningful conversations—not badge scanning chaos.

🔹 Segment 2: Why Hospitality Leaders Keep Coming Back
With 88.5% of attendees being first-time participants last year, BITAC continues to attract fresh perspectives while maintaining a high-caliber audience of decision-makers.

🔹 Segment 3: Cody’s Role as Master of Ceremonies
Cody announces his exciting role as Master of Ceremonies for six BITAC events this year:

BITAC Luxury
BITAC Operations 2026
BITAC Casino Resorts 2026
BITAC Purchasing & Design Summer 2026
BITAC Purchasing & Design Fall 2026
BITAC Owners Fall 2026

🔹 Segment 4: Why These Events Matter for Your Career & Business
From owners and operators to vendors and brand leaders, Cody and J. explain why BITAC is one of the most efficient ways to build relationships, source solutions, and stay ahead of industry trends.

If you’re serious about growing in hospitality and attending events that actually move the needle, this episode is a must-listen.

Learn more about BITAC events here: https://www.bitac.net/