🎧 Episode 32: How to Build a Hotel Website That Actually Converts Artwork

Virtual GM - A Hotel Management Podcast

Welcome to Virtual GM, the ultimate podcast for anyone looking to elevate their game in the modern hospitality industry! Whether you're a boutique hotel owner, VRBO manager, Airbnb administrator, front desk staff, or just someone trying to navigate the ever-changing landscape of the hospitality world, this podcast is for you! Each episode is packed with valuable insights, expert advice, and real-life stories from industry leaders and innovators. We'll cover everything from how to effectively market your property and increase bookings, to how to provide top-notch customer service and stand out in a crowded market. But it's not all business - we'll also be having a lot of fun along the way. Expect witty banter, relatable anecdotes, and plenty of laughs as we take a fresh and entertaining approach to discussing the hospitality industry. Produced and distributed by Vibrant Management - a company dedicated to helping hoteliers and vacation rental managers thrive in the modern world - Virtual GM is your go-to source for all things hospitality. So, join us, and let's elevate your game! and visit us on our website: www.thevibrantteam.com

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Virtual GM - A Hotel Management Podcast

🎧 Episode 32: How to Build a Hotel Website That Actually Converts

March 12, 2026 • Vibrant Management • Season 3 • Episode 32

0:00 | 6:53

In this episode, Cody & Meagan are coming to you a little early—because by the time this drops, they’ll just be getting back from Hawaii 🌴. It’s a shorter, focused episode tackling one of the most important (and most misunderstood) topics in hospitality: how to build a hotel website that actually drives bookings.

Your website isn’t just a digital brochure—it’s your best salesperson. You can have the most beautiful property in your market, but if your website doesn’t tell your story clearly, build trust, and guide guests to book direct, you’re leaving serious revenue on the table.

Cody & Meagan break down:

Why your website matters more than ever for direct bookings
The biggest mistakes hotels make with their sites
How a strong website protects you from over-reliance on OTAs
What your site needs to do to increase conversion and ADR

To go deeper, we’re linking one of our most popular episodes of all time—our 2022 breakdown on hotel websites. It’s the 5th most downloaded episode ever, with over 400 downloads, and it’s still just as relevant today.

🔁 Throwback Episode to Listen To:
How to Build a Hotel Website
Knowing where to turn to start your hotel website can be really intimidating. You can have the best property in your area and no one will ever know—because your website does a terrible job showing the property. Instead of capturing direct bookings, you lose 20% of revenue to Expedia or Booking.com simply because your site doesn’t convert. This episode walks through how to optimize your boutique hotel website so it sells for you, drives more direct bookings, and supports higher room rates.
👉 https://www.buzzsprout.com/1992151/episodes/10793009-how-to-build-a-hotel-website

If you’ve been thinking about rebuilding your site, improving conversion, or finally taking control of your direct bookings—this is the episode (and throwback) you don’t want to miss.