Beverage bliss: enhancing the sensory experience with natural colours Artwork

Colour Journey, a podcast series by Givaudan

Welcome to Colour Journey, our brand-new series of podcasts. In each episode, we’ll be taking you on a quest to find the perfect colour from nature’s palette. As we journey through the supply chain from agronomy and S&T to market insights, you’ll discover what’s behind our clean-label, high-performance natural colour solutions for creating delightful food experiences

All Episodes

Colour Journey, a podcast series by Givaudan

Beverage bliss: enhancing the sensory experience with natural colours

September 08, 2023 • Givaudan

0:00 | 12:43

Speakers: Diego Campos, Marketing Manager Regional Innovation in Europe and Jaime Pacheco, Sales Manager for Sense Colour

Join us as we explore several themes shaping the beverages market and the pivotal role that natural colors play in enhancing the sensory experience. From "Feel Good" beverages that bring comfort and positivity to "Does Good" offerings focused on health and sustainability, as well as the future-oriented "Imagine" theme, we'll delve into how natural colors are being used to create vibrant and enticing drinks. You'll also discover how the metaverse and AI are set to revolutionise the future of beverages, promising exciting co-creation experiences that engage consumers.