Level Up Your Brand
This is the Level Up Your Brand Podcast. I'm Martin Sully, a brand strategist, designer and founder of Snapper Studio.
And, I'm on a mission to help you gain clarity and confidence in your brand.
I’ll arm you with bite-size tips and introduce you to friends of the show who are taking their brand to the next level.
Episodes
34 episodes
Rebranding Happiness with Declan Edwards
Declan Edwards is widely known as that happiness guy and as a thought leader in the space of positive psychology, employee experience, and personal development. As the founder of BU Happiness College, a social enterprise dedicated to helping in...
•
Episode 33
•
1:01:38
Making Building Easy with Kerri-Ann Hooper
Kerri-Ann Hooper on Building Smarter: Contracts, Cash Flow & Calling BS on Industry NormsThis episode is for anyone who's ever looked at a building contract and thought: Wait, where did that charge come from?I’m j...
•
Episode 32
•
46:24
Small Bytes: Reaching 2+ target audiences with one brand
In this conversation, Martin Sully addresses the question of how to maintain a unified brand identity and consistent message for a two-sided marketplace with two target markets. He suggests creating personas for each target market and gathering...
•
Episode 31
•
8:49
Small Bytes: Discover the Hidden Depths of Brand Guidelines
Brand guidelines are the most important document for a business, as they control and maintain consistency in branding. They can go deep and include strategy, tone of voice, and messaging. Even small businesses should have brand guidelines to gu...
•
Episode 30
•
9:40
Small Bytes: Maintaining Your Brand's Tone of Voice
In this episode, Martin Sully discusses how to maintain a brand's tone of voice. He explains the difference between brand voice and tone of voice, and emphasizes the importance of aligning the brand voice with the company's mission, values, and...
•
Episode 29
•
9:29
Small Bytes: Aligning Values with Execution
The conversation revolves around the importance of paying attention to the little details in business, particularly when it comes to aligning values with execution. The host shares a personal anecdote about a company he met that focused on rene...
•
Episode 28
•
5:22
Small Bytes: The Value of Real-Life Conversations
Martin Sully discusses the importance of networking and building a personal brand. He emphasizes the need to connect with people both online and offline, and highlights the value of real-life conversations. He also shares his experience with st...
•
Episode 27
•
13:03
The Power of Listening to Customers with Joe McKay
In this episode, Martin Sully interviews Joe McKay, a LinkedIn ghostwriter and content creator. They discuss Joe's background, his approach to working with people on LinkedIn and personal branding. Joe emphasises the importance of lis...
•
Episode 26
•
1:01:29
Baking Core Values into your Business with Rebekah McCutcheon of Fit Test Australia
Bek McCutcheon built Fit Test Australia from scratch as a sole trader – nobody else was doing respiratory fit testing properly, so she did it herself. Now she runs a team of eight. Along the way she got publicly called out for publishing an AI-...
•
Episode 25
•
52:53
Small Bytes: Influencer Marketing VS SEO
In this episode, we discuss the importance of Search Engine Optimization (SEO) in brand building. And, although SEO can be confusing and expensive, it offers long-term benefits that outshine short-term marketing strategies like inf...
•
Episode 24
•
7:44
Small Bytes: How to Set Ambitious Brand Goals
Just like you might set New Year's resolutions, the start of the year is the perfect time to set and track ambitious, achievable business goals. We talk about:AccountabilityMy brand goals for the yearW...
•
Episode 23
•
10:34
Small Bytes: Unravelling The Secrets of Brand Audits
An explanation of the importance of brand audits. In this episode, I describe how audits can be used to:Understand a brand's positionEvaluate customer recallAnd to identify potential issues that a busi...
•
Episode 22
•
7:52
Is Your Business a Brand? Unveiling the Secrets of Brand Building
In this episode of the Level Up Your Brand Podcast, host Martin Sully, shares his Christmas experiences and discusses the concept of 'is your business a brand?'. It includes:A Christmas day wrap-upA thought pro...
•
Episode 21
•
8:02
Merry Christmas – How to Bake Charisma & Personality into Your Brand
In this episode of the Level Up Your Brand Podcast, we discuss how baking a charismatic personality into a brand helps create meaningful connections to your audience. We cover:How every person working in a brand becomes ...
•
Episode 20
•
5:32
A quick Christmas Message
Snapper Studio and Martin want to announce limited availability for branding projects and podcasts due to Martin and his wife expecting a baby.I want to personally thank listeners for their support and encourage them during the holiday ...
•
Episode 19
•
2:31
Reinventing the Future of Seafood – with Mathew Goddard of Aquacultr
In this episode, host we talk to Mathew Goddard from Aquacultr about creating a more efficient and sustainable system for seafood production. Mat shares his journey from discovering a Barramundi farm for sale to establishing a sustainab...
•
Season 1
•
Episode 18
•
56:24
AI and Its Impact on Branding: Current and Future Trends
Martin Sully, a brand strategist and founder of Snapper Studio, discusses the growing influence of artificial intelligence (AI) and machine learning on branding. He explores the tools currently available that incorporate AI, includ...
•
Episode 17
•
30:59
Nothing good ever comes easy with Claire Wheeler and Tara Clark
We talk with Claire from KidBiz Academy and Tara Clark Art about the pitfalls of working with kids, selling candles, fortune telling, and how we all need to persevere to get to where we want to. This episode is packed with gems, b...
•
Season 1
•
Episode 16
•
53:24
Never Give Up with Jess Hodge
Jess Hodge went on her honeymoon to Thailand, found a beautiful beach covered in plastic rubbish, and spent part of her trip cleaning it up. When she got home she tried to find a sustainable coffee table. She couldn't find one anywhere. So she ...
•
Season 1
•
Episode 15
•
22:18
Episode 14 - Building Communities with Rachel Smith
Rachel Smith is this episodes guest. We first connected when she took the quiz on my website. Point's don't mean prizes, but she's currently the high scorer with 3. Have a go here - Feels F...
•
Season 1
•
Episode 14
•
40:09
Branding's Dark History
This is the episode that explains why this podcast changed its name. Branding has a genuinely uncomfortable past – from branding irons used on enslaved people, to the co-opting of ancient symbols by Nazi Germany, to the way modern branding has ...
•
Episode 13
•
22:12
Scent Branding
It's been 10 months. The podcast is back with a new name, a new identity, and a story about a topless man with muscles in places Martin didn't know you could have muscles. We're talking scent branding -- one of the most powerful and most overlo...
•
Episode 12
•
26:41
Design trends to avoid in 2023
Every December the design world publishes 'trends to watch' roundups. Most of them are pointing you in exactly the wrong direction. Martin Sully looks back at 2022's predictions, reflects honestly on what actually happened, and shares six desig...
•
Episode 11
•
23:24
When's the right time to rebrand?
Do you cringe when someone asks for your website? Do you find yourself apologising for your logo? Is your branding a patchwork of styles from three different designers across five years? These are just three of the 20 signs Martin Sully shares ...
•
Episode 10
•
12:14
A Designers Guide to Choosing Brand Colours
Every year Pantone announces a colour of the year. Every year thousands of brands start using it. Every year those brands look exactly like every other brand that followed the trend. Choosing brand colours without a strategy is one of the most ...
•
Episode 9
•
15:29