The Problem with Optimizing for GenAI

Optimizing for visibility in generative AI platforms seems easy enough. Enter a sitemap URL into Bing Webmaster Tools and Search Console, and, voilà, Microsoft Copilot, Google Gemini, and even ChatGPT access and reference the content.

But Clint Butler reminds us it's not that simple. He says the problem is knowing which platform to optimize, as the tactics differ. And rarely do those platforms mention the source, much less link to it. Google, incredibly, uses one source to power AI Overviews but links to others in the citations.

Clint is a decorated, 20-year military veteran who now runs Digtalteer, a prominent search-engine-optimization agency. I spoke with him last month on the state of AI search, ecommerce optimization tactics, schema markup, and more.