Optimizing for visibility in generative AI platforms seems easy enough. Enter a sitemap URL into Bing Webmaster Tools and Search Console, and, voilà, Microsoft Copilot, Google Gemini, and even ChatGPT access and reference the content.Bu...

Ted Kubaitis once managed organic search for a retailer with 25,000 SKUs and 500 categories. He feared competing against Amazon for rankings until he realized most of its product pages had zero backlinks. Then an epiphany hit."All it to...

President Trump’s tariffs have merchants scrambling to gauge the impact on imports, exports, and overall cost. There’s no better authority to assess that impact than Alex Yancher. He’s the CEO and co-founder of Passport, a global provider of cr...

We occasionally hear from ecommerce pros seeking employment. Many this year report extended searches with little to no acknowledgment from would-be employers after submitting a resume.To inquire, we once again turn to Harry Joiner. He's ...

Harry Joiner launched his ecommerce recruiting firm in 2005. He has experienced booms, busts, and nonstop changes. I contact him periodically for a recap on ecommerce executive employment in the U.S.Our conversation last week touched on...

I last spoke with Mark Daoust in late 2022. His firm, Quiet Light, a digital business brokerage, had just witnessed a post-pandemic hangover from cheap money and booming ecommerce. A normal acquisition market had returned.We connected ag...

Barry Schwartz was just 23 when he launched Search Engine Roundtable in 2003. Google had started five years earlier, and optimizing web pages for organic rankings was primitive, at least by today's standards.Fast forward to 2022, and Sea...

What is the current state of ecommerce acquisitions? Curious, I turned to Mark Daoust. He's a pioneer in ecommerce M&A, having launched Quite Light, a brokerage, in 2007.

It's been a rough year for many ecommerce companies. Even the largest players — Amazon, Shopify — have announced layoffs.Amid the turmoil, we thought of Harry Joiner. He's a longtime ecommerce recruiter, having launched his executive se...

Amid the onset of the Russian invasion, we received an email from Ukraine. The sender was the co-owner of the Whidegroup, an ecommerce agency in Zaporizhzhia, near Crimea. Politely, Anastasia Zhuk asked if we would renew her company’s directory...

It took a war for many of us to realize the skills of Ukrainians. The country is full of technology talent with impressive educational credentials and a strong work ethic. This interview is with Alyona Mysko, the founder of Fuel, a cloud-based ...

The best tactic for improving organic search rankings is analyzing successful competitors. That's according to Victor Karpenko, the founder of Ukraine-based SeoProfy, a global consultancy.