Optimizing for visibility in generative AI platforms seems easy enough. Enter a sitemap URL into Bing Webmaster Tools and Search Console, and, voilà, Microsoft Copilot, Google Gemini, and even ChatGPT access and reference the content.Bu...

Ted Kubaitis once managed organic search for a retailer with 25,000 SKUs and 500 categories. He feared competing against Amazon for rankings until he realized most of its product pages had zero backlinks. Then an epiphany hit."All it to...

President Trump’s tariffs have merchants scrambling to gauge the impact on imports, exports, and overall cost. There’s no better authority to assess that impact than Alex Yancher. He’s the CEO and co-founder of Passport, a global provider of cr...

We occasionally hear from ecommerce pros seeking employment. Many this year report extended searches with little to no acknowledgment from would-be employers after submitting a resume.To inquire, we once again turn to Harry Joiner. He's ...