Contributors

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Host

Adam Carter

Adam spent the first 20 years of his working life in retail, eventually purchasing two retail outlets in 2015. In 2018, Adam joined the National Trading Standards Scams Team to re-launch the team’s Scam Marshal initiative as a Senior Project Officer. The Scam Marshal initiative went on to win a Tackling Economic Crime Award (TECA) in 2020 for Outstanding Prevention Initiative.

Adam continued working for the Scams Team within the Friends Against Scams, investigations and special project teams. As one of the lead officers in the Scams Team’s call blocking project in 2019/20, the team went on to win the TECA for Outstanding Prevention Initiative in 2021 for the second year running.

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Host

Louise Baxter

Louise graduated with a law degree in 2001. In 2002, she started work for East Sussex Trading Standards. From there, she was promoted through the ranks and in 2009, she was appointed as a Senior Manager. 

Louise is a consumer champion and an expert in consumer vulnerability. In September 2023 she was appointed at a Non Exec Director for the Property Ombudsman Service and the Chair of the Consumer Forum. Louise is past Chair and Non Exec Director for the Chartered Trading Standards Institute (2020-2023) . 

Louise was a Board member of the Advisory Board for Safer Gambling for the Gambling Commission from November 2018 until March 2022. Louise also sits on the Consumer Panel for Phone-Paid Services Authority. Louise is an expert in consumer vulnerability, regulation, fraud and scams.  Louise was awarded an MBE for protecting vulnerable consumers from financial abuse in 2017.

https://www.linkedin.com/in/louise-baxter-mbe-fctsp-77194337/

Guests

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Guest

Paul Maskall

Paul Maskall is a strategic fraud prevention and behavioural lead for UK Finance and the City of London Police, where he plays a pivotal role in safeguarding the financial sector from a variety of threats.

With a background that spans law enforcement and cyber psychology, Paul brings a wealth of knowledge on the combination of technology and security. His insights are particularly valuable as he tackles the challenge of fraud in an increasingly digital world. We're excited to dive into his expertise and learn how consumers can better protect themselves in this evolving landscape.

https://www.linkedin.com/in/paul-maskall-309236121/?originalSubdomain=uk