62: 5 Business Energetics That Shape a Sustainable Business

Many of us want to build a sustainable business that actually supports us financially, but also emotionally and energetically. But even with the best intentions, we still bump up against ourselves. That’s why knowing about business energetics can be helpful, so that you can lean into that as additional support.

In this episode, I share the five business energetics that keep showing up in my own work and with my clients. This exploration is for anyone who wants to build a business that actually feels good, pays well, supports your nervous system capacity, and allows you to show up as your full self.

What You’ll Learn in This Episode

• Why congruence matters more than consistency when it comes to showing up
• How to tell if your resistance is intuition or fear
• What magnetism in business actually means (and it’s not about LOA tricks)

Key Takeaways

• Knowing your desires is a powerful compass. 
• Your nervous system always wins, no matter how much you try to push
• Sustainable business is built by learning to stay connected to yourself

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📌Disclaimer: This podcast is for informational and educational purposes only. It does not constitute therapy, medical advice or business coaching.

Transcript

I know of many women, myself included, who are all for building a sustainable business right now. A business that nourishes us and allows us to be present to the rest of our lives while paying us abundantly. And we may struggle to live it. I see it in myself. I want to walk my talk. I want to show up from overflow and I want to honor my cycles. And mostly I get it right, but I still bump up against myself. And if this rings any kinds of bells for you too, then today's episode is going to be really helpful. I'm going to dive into the five energetics which form part of building a sustainable business. Welcome to Beyond Burnout for Driven Women. I'm Tertia and this is where we go from burnout to abundance. And we take your nervous system along for the ride. If you are doing all of the things, but you're still not seeing the results, you are in the right place. Here we explore embodiment, nervous system work, and how to be magnetic in business without going into overdrive or burning yourself out. So I had planned to record a completely different podcast episode today. And... When it was time for me to sit down and to record, I didn't have the energy to actually speak. I didn't have the impulse. I felt no creative urges come through. And I noticed how my mind was telling me, you know, you have a deadline. You have to record this. I must just push through, find something to speak about. And my body was saying no. And instead of forcing myself to record an episode. I gave myself some space and I gave myself some time. And this episode is what came through as a result. And as much as it is important for us to give ourselves that space, we also need to get radically honest about what's going on underneath the resistance. Because I don't feel like doing this. I don't have the energy or the impulse. That can be an act of self-honoring. Or it can be a very subtle form of self-abandonment. And this is where I love the practice and the skill of feminine embodiment. Because in my experience, this is what can help you discern. And this is what I used myself today. Is this resistance my intuition that's saying not now? Or is this resistance because of fear that's trying to keep me to play small? When? When you practice the skill of embodiment and with embodiment, I mean the skill of inhabiting your full self, being in contact with all of who you are and all of the dimensions of who you are, it brings you into contact with the tender truth. As you learn to drop into your body more and more and you get into contact with the sensations and the inner knowings, which is the language of your body, you also get into contact with that part of you that knows what is the real truth. And this is what I call the tender truth. This is where leaning into the energetics of business can be so helpful. So I'm going to take you through them now. And the very first one is congruence. Everything that you put out, your offers, your words, your podcast episodes, that's an expression of who you are. And if you are not able to show up as your full self in this, this is what drains you. It's not sustainable to show up in a way where you are shapeshifting or contorting yourself or trying to follow someone else's templates or processes if it is not in congruence and in alignment with who you are and how you want to show up. And part of the problem that we're dealing with here is so much business advice tells you to stay visible, to be consistent, to stick to the schedule. But if you are not in congruence when you do that, this is when it feels like you're shouting into a void and that no one is hearing you. If you are. If you are finding yourself in a similar situation to this, then you might find this inquiry that I've been feeling into quite helpful. And the inquiry is this, how can I still show up for my business in a way that's sustainable and still come from my truth? And it's going to be different for everyone, right? That's why it's so important to develop that relationship and learn the language of your inner world so that you can discern. But it's really going on beneath the surface so that you can make informed choices and take aligned action from that place. The second business energetic is that of desire. You can do everything right. You can follow all of the steps. You can have the blueprint that takes you to X, Y and Z. But if it's not in alignment with you and if you're not turned on by what it is that you are doing, if you have lost that sense of aliveness, you are not going to be able to do that. You are also going to struggle to access your intuition and your creativity. The thing is that it can be very, very difficult for us to hear our desire, right? And sometimes, even when we know what our desires are, desire might not always feel comfortable. Sometimes it asks you to tell the truth. Sometimes it asks you to see the truth in yourself. It might want you to pivot. It might want you to drop the mask and show your full self. And again, this is where embodiment helps us to access our desires. In other words, get to know our desires, not on a mental level. So not the things that we think we want, but the things that we truly yearn for from our bodies in our being. And embodiment also resources us to begin to listen to and to live out. Our desires. The third energetic in business is capacity. Your nervous system always wins. It doesn't matter how much mind power or willpower or drive or push energy you have. Whatever is going on in your nervous system will win. So when your nervous system is stuck in survive mode, then it is almost impossible to go into thrive. And this is where we say we want bigger results. We want something different. We want more. We set these goals, but then when we have to take action, we freeze. We go and instead of writing that sales email sequence, we go and rearrange our underwear drawers. Every time you step up to your next level, it brings you up against your edges. And embodiment is a way where we can stretch our own edges in a way that we can live out in a way that is safe, where we can increase our capacity, where we walk through that fire, through that uncomfortable growth edge, and we come out on the other side. The fourth business energetic is magnetism. And magnetism happens as a result of us being incoherent. It's when we are in right relationship with ourselves, right relationship with our offers, right relationship. With our boundaries and when we feel safe enough to be ourselves, because this is when we show up fully and this is what your people are going to feel. Magnetism has got nothing to do with how many affirmations you say or how many scripting journals you write or how many law of attraction tricks you try. It's about how in alignment to your own truth you are and how safe you feel to be yourself. In my feminine embodiment coaching. One of the key practices that I use with my clients is to help them create that right relationship with their goals and the right relationship with themselves so that they can come into congruence and begin to call in their big dreams and have the capacity to hold themselves through their growth edges as they get there. And then the final business energetic that I will share with you is magnetism. It's that of cycles and seasons, part of building a sustainable business means that we have to lean into our own rhythms, right? So we need to know ourselves and honor our own capacity. And it also means that we need to trust our body and our energy. And this is something that I am also working with a lot. For me, it's that fine balance between being an integrity. Right? Doing what I said I will do when I said I will do it by and honoring what is true in my body and in my energy and in my rhythm or my desire at the same time. To me, the practice of embodiment and the tools that I have as a feminine embodiment coach is what supports me because sometimes it is true that your body is in winter when your mind says we need to be in summer. We need to perform. We need to deliver. And for me right now, my next edge is to continue to run my business in a way, continue to build my business in a way where I put my inner timing first and I'm navigating how do I match my inner timing with my calendar. And what I know for a fact is that some days is a lot easier than other days. So I'd love to wrap us up by asking you to please. Share with me what in your business is pushing you up against your edge right now. You can send me a DM on tertiaregularembodiment. That's my Instagram handle. I'm also going to leave that for you in the show notes, that link. And I'm really curious, what is it in your business that's pushing you up against your edge right now? What is it that is asking of you to grow and that you notice some resistance against and how are you responding to that? Send me a DM. I'll leave that for you in the show notes. And I would love to have a conversation with you about this. Thank you so much for joining me for this episode today, and I will speak to you in the next one.