Heist-ish
Heist-ish is the show for bold, business-savvy entrepreneurs who love a little legal drama with their strategy. Hosted by trademark and business attorney Ivy McNeill, each episode unpacks the jaw-dropping details of brand battles, scandalous trademark disputes, and high-stakes legal heists—all while delivering must-know business and legal insights.
Ivy breaks down the latest trademark controversies to teach you how to build a brand that’s truly protected, helping you sidestep costly lawsuits, shady contracts, and risky partnerships. Along the way, special guests will join to share insider strategies for safeguarding your business, negotiating deals, and avoiding legal pitfalls.
If you're a creative CEO, independent professional, or founder-to-be ready to legally level up—while sipping on the hottest business tea—tune in.
Heist-ish
Latest Episodes
Homesick Candles Targets Small Candle Makers | Learn About Prior Use Trademark Rights
Within the past 5 years, Homesick Candles has trademarked names of states, cities, and zodiac signs for its home fragrance and lifestyle brand. After securing trademark registration Homesick took steps to shut down the websites of small busines...
"White Lives Matter" Trademark Dispute | Who Owns the Slogan & How the USPTO Treats Widespread Slogans on Trademark Apps
The headlines read, "Kanye West can no longer sell his "White Lives Matter" shirts because "two black-men" already own the trademark." A controversial headline to make you click...but it's not accurate.Civic Cipher, comprised of Ramses J...
Cannabis Brand Must Pay $2M for "Cannaburst" Product | The Ramifications of Intentional and Malicious Trademark Infringement
Wrigley, the company that owns Starbursts, Skittles, and LifeSavers recently won over $2 Million in a trademark infringement lawsuit against a cannabis candy company because the court determined that the cannabis brand's infringement was willfu...
Christian Dior Sues Dior Restaurant | Discover the Penalties of Trademark Infringement
A Kansas-based restaurant operating as the Dior Restaurant begin marketing on Instagram, offering free "Dior" bags with the purchase of two entrees, and found itself on the receiving end of a trademark infringement lawsuit filed by none other t...
Rapper IDK Calls Out Popeyes for Using His Trademark | Let's Discuss Trademark Classes
Popeyes released a new menu item, "the IDK Meal," and Rapper IDK took to twitter enraged because he considered Popeyes use of his trademarked stage name to be trademark infringement. However, his misunderstanding of the extent of his trademark ...
