Behind the Brand with Bryan Elliott
Get Behind the Brand to learn how to build your brand. Get smarter and make more money in business by listening to my podcast with some of the smartest people on the planet. I’m Bryan Elliott, helping you build your brand.
Founded in 2008, Behind the Brand with Bryan Elliott is a show about innovators, entrepreneurs and the stories behind their success. It's like a backstage pass inside the brand strategy and marketing minds, companies and habits of some of the smartest and most interesting people on the planet. Host, Bryan Elliott decodes these stories to help you turn their wisdom into practical tactics that you can use to improve your life and grow your business. Why do this? I'm someone who loves to tell stories that I hope will inspire and educate others to find their reason for being. I basically invented the podcast I wish I had when I quit my corporate job and started my own business. I made a lot of mistakes and figured things out the hard way. I've been inspired by so many of my guests and I know you'll find a ton of value here as well. Podcast series / Marketing:
Executive Producer:
Bryan Elliott
https://thegoodbrain.com
E: producer@thegoodbrain.com
Episodes
194 episodes
This is why your website sucks--AND HOW TO FIX IT.
Nir Zohar, President & COO of Wix, is not your typical tech bro from Silicon Valley. After doing 3 years of mandatory military service in his home country of Israel, his skills were noticed and he was aske...
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Season 15
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Episode 191
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1:07:15
Zero to $100 Million | Kent Yoshimura's 10-year Neuro overnight success story
Kentaro Yoshimura and his business partner Ryan Chen built Neuro from zero to nearly $100 million in just ten short years. This is just part of the story...Check out Neuro here:https://neurogum.com/
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Season 15
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Episode 190
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1:10:58
How to NEVER get ripped off again at the car dealership! | feat. RussFlipsWhips automotive expert
If you've ever bought a car from a dealership, there's a good chance it was one of your worst experiences in life. I promise you that this podcast will teach almost everything you need to know about how to never get ripped off at th...
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Season 15
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Episode 189
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1:11:53
From Liquid Death and Over $1B Worth of Others - How to Pick Your Next Big Investment | Kass & Mike Lazerow
Kass and Mike Lazerow are serial entrepreneurs and investors in brands like Liquid Death and best known as the cofounders of Golf.com and Buddy Media, a software company that sold to Salesforce.com for $745 million. In this episode you'll learn...
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Season 15
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Episode 188
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51:22
How Building a Sense of Belonging Turned Industrious into a $800 Million Brand
In an era where companies wage costly battles to solve the return-to-office puzzle, Industrious has quietly cracked the code on harnessing the power of experience. What began in 2013 as a single ...
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Season 15
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Episode 187
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55:45
THE ONE THING | Seth Godin: This is Marketing
The world's largest hotel chains spend billions on marketing, yet if you closed your eyes inside their rooms, you couldn't tell them apart. Meanwhile, a $200 sneaker company can instantly make you feel something about who you are and what you s...
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Season 15
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Episode 186
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42:50
This Guy Makes Over $50 Million a Year Gardening in His Backyard | Epic Gardening's Kevin Espiritu
Kevin Espiritu, a guy from San Diego, makes over $50 million a year from Gardening. Kevin started out playing poker online to pay for college. He tried to be an accountant, drummer in a band, web designer and SEO expert-- and eventually discove...
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Season 15
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Episode 185
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55:55
THE ONE THING | Chris Voss: The Art of Negotiation
This segment is called, The One Thing...If you asked me what's the one thing you should learn from negotiation boss, Chris Voss, it's this: Splitting the difference is actually terrible negotiation advice.Conventional busi...
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Season 15
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Episode 184
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1:15:15
This is the New "Third Place" that Defeated Coffee Shops
Welcome to the Wellness Era: Gyms are the New Third SpaceBehind the Brand with EOS FitnessThe pandemic killed the coffee shop culture. When Starbucks and local cafes removed their chairs and ...
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Season 15
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Episode 183
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52:02
How to Create Youtube Videos People ACTUALLY Want to Watch | Ryan Hashemi
Ryan Hashemi started making Youtube videos in high school in the early days. He quickly learned the difference between "watchable" and "unwatchable content." A majority of unwatchab...
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Season 15
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Episode 182
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1:20:22
My 2025 Message: Reinvent Yourself (often)
Hi everyone,If you're new here--welcome! It's my tradition to kick off the new year with this message about reinventing yourself. I founded this show in 2008 headed into the Great Recession to solve my own pro...
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Season 15
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Episode 181
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1:26
Defense DOESN'T Win Championships | LA Galaxy
Tom Braun is the President & COO of the LA Galaxy, current MLS champs! Tom breaks down how he and the team at the LA Galaxy have built their brand and approach winning the hearts and minds of fans--an...
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Season 14
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Episode 180
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42:36
How To Manipulate People for Good | Harvard-educated High-Performance Coach, Olesya Luraschi
Olesya Luraschi is a Harvard educated Leadership and High-Performance Coach. My interests lie in helping people achieve their full potential and using psychological science to improve their lives. H...
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Season 14
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Episode 179
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53:13
You DON'T Have a Brand, You Just a Logo If You're Doing This | Marty Neumeier
Marty Neumeier is as written many books on design and brand as one of the foremost thinkers on how to build a brand. His books include, The Brand Gap, Zag, The Designful Company, The 46 Rules of Geni...
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Season 14
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Episode 178
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1:13:39
This guy makes $2M per month from a company he started 11 months ago
Nate is the inventor and founder of Underbrush gum, the world's first remineralizing gum, which earns him $2M per month in sales. It's 3-4x more expensive than typical gum you buy at the store but it...
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Season 14
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Episode 177
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54:55
No Bullsh*t Guide to Your Best Business Strategy | Alex Smith
Author Alex Smith, writer of the book No Bullsh*t Strategy, has a keen way of looking at what most of us might view as difficult or even insurmountable at times. Strategy is Smith's expertise and he say...
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Season 14
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Episode 176
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1:10:17
How to Build an World Class CPG Brand | Eric Ryan
Eric Ryan is a prolific CPG brand builder responsible for the home furnishings brand, Method, OLLY, Will, Cast and Welly to name a few. His newest venture is cereal. This episode is a masterclass and rare ...
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Season 14
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Episode 175
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56:32
How to help your dog live a longer healthier life! | We Feed Raw
If you're like me, your dog is an important member of the family. And you might have the best intentions when it comes to food. The problem is, you might be feeding your dog the wrong food and not know it. We Feed Raw is a small private...
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Season 14
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Episode 174
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54:50
THIS is Strategy | Seth Godin
Few names carry the weight of Seth Godin when it comes to modern marketing.With over 20 bestsellers, including Purple Cow, Tribes, Linchpin and This is Marketing, ...
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Season 14
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Episode 173
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1:01:36
The Top 10 AI Tools You Know Nothing About That Will Save You Thousands!
Here are the Top 10 AI trends shaking up industries right now! In this episode A.I. expert, Sabrina Romonav and host Bryan Elliott discuss how you can use artificial in...
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Season 14
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Episode 172
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1:15:34
How to Compete & Dominate as a Challenger Brand | Tracksmith's Founder & CEO, Matt Taylor
In this episode, Bryan Elliott and Matt Taylor of Tracksmith talk about Matt's journey from college athlete; failed startups; a career at Puma and more leading up to now running one of the most dynamic ...
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Season 14
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Episode 171
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1:16:11
Patrick Schwarzenegger Makes MOSH: A Protein Bar to Educate the World About Brain Health
Founded by mother-son duo Maria Shriver and Patrick Schwarzenegger, MOSH is a mission-driven brain brand educating people about how what they eat today can impact their brain health tomorrow. While th...
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Season 14
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Episode 170
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1:15:24
Be So Good They Can't Ignore You | Greg Hahn, Mischief Chief Creative Officer
Greg Hahn is an advertising legend. From his bio:"Greg is the Co-founder and Chief Creative Officer of Mischief @ No Fixed Address. Greg is going to go rogue and move this missive t...
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Season 14
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Episode 169
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47:59
Feel Stronger. Live Longer. Take Control of Your Health | InsideTracker
It’s been about 7 years but feels like yesterday when I think about the time I was really struggling with health. All of a sudden I was getting serious headaches and didn’t know why…My friend Robb Wolf who wrote the book Wi...
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Season 14
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Episode 168
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51:16
What's Holding You Back from Doing THAT Thing?
What’s holding you back from doing that thing?My guess is that it’s some form of fear. Having the right amount of fear is healthy and logical. It’s biological and we are hardwired to survive.But fear might also be kee...
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Season 14
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Episode 167
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7:20