Adventures in kakeland podcast: Cake business, Trends & Founder stories
Episodes drop the first Tuesday of every month.
Adventures in Kakeland is the podcast for cake business owners and if you’re running a cake business alongside a full or part time job this podcast is for you (as that is what I do) Each episode explores honest behind the scenes stories, cake industry trends, and real interviews with cake makers, cake decorators, and creative founders. From baking side hustles to full time and shop-front bakeries. If you’re building a cake business on your own terms, let Adventures in Kakeland be your audible baking companion.
Episodes
41 episodes
Episode 41: Charlotte Giddings - Brownie and the bean
In todays episode l am chatting with Charlotte Giddings who is the one of the co founders of Brownie and the bean, a nationwide postal brownie business.I saw Charlotte at the SBS event i attended in February 2026 where she was on s...
Episode 40: £25 cookies, Dead algorithms & Why the cake world deserves a Michelin star
Episode 40 Woo hoooTodays episode is very much a ramble episode. No theme just lots of observations around what I've seen online and the cake world as well as my idea for a cake version of a Michelin star, giving flowers to some of cake ...
Episode 39: Shoot your shot, step outside of the cake world
In todays episode i talk about stepping outside of your comfort zone and how it can it can give different and unique perspectives from other business owners either for business growth or in my case personal growth.Also l speak about the ...
Episode 38: Cristina Arevalo - The art cake coach & No icing podcast
Today is a guest episode where i am back in conversation with Cristina Arevalo from the Art cake coach podcast. We speak about her DMA award nomination, the boom of cake coaches and her new podcast No icing. It was a great conversation.
Episode 37: Side hustles within your cake business
Happy new yearI'm back with the first episode of 2026 and in todays episode i talk about how to generate additional income within your business.From workshops to selling digital products. I also speak about what i have...
Episode 36: Consumer shifts that are changing our cake businesses
In today’s episode I look at consumer shifts that are or will be changing our business. From the increase in GLPs to nostalgia. I also look back at the month of November in the business and what I’ve seen trending across social media.Thi...
Episode 35: Creating without burnout: My fresh start on social media
In todays episode i talk about my strategy for reconnecting with social media after my cake hiatus and and what tools and approach i am going to take to make social media manageable.I also speak about how I've created a social media plan...
Episode 34: Jenny - Sweet as success Cake business mentor and coach
Today we have another episode (two in one month ) and today is a guest episode where l am in conversation with Jenny who is a cake business mentor and coach with her business Sweet as success,In the episode we speak about how Jenny start...
Episode 33: Observations from my cake break
I'm back with season 5 of the podcast and in this episode i speak about what i have been upto over the summer as well as things i have observed while being on my cake break.The cake industry is changing and it’s evident across social med...
Episode 32: Cake picnic tour
In todays episode l am in conversation with Elisa Sunga who is the woman behind the phenomenal concept of the cake picnic tour and also the beautiful Instagram account Salted Rye. We spoke about her introduction to baking and the inspiration be...
Episode 31:The physical toll of running a cake business
In todays episode l speak about aspects of running a cake business that takes it toll on us physically and the changes l have personally made to reduce the toll and stress.Also i spoke about a collaboration with Cristina Arevalo on her p...
Episode 30: Amber Marshall - Caketu (Cake to you)
Today i am in conversation with Amber Marshall who is the owner and the creator of the Caketu platform which is baker market place. We speak about the reason for creating her platform, how it fills a gap in the market place and what...
Episode 29: My reset reading list for motivation and mindset
In todays episode l share 5 books (and few bonus titles) l have read that have helped when motivation is lacking and the mindset needs a boost. I enjoyed reading them and hopefully you will too.And in usual fashion l discuss what l have ...
Episode 28: Tosin Adebutu: Rebake
In this episode i am in conversation with another fabulous guest. Tosin Adebutu is the founder and owner of Rebake which is a baker to baker resale marketplace for baking equipment and baking themed books, think vinted for bakers.Its a f...
Episode 27:Patience Nwodu - Chibu London
I am back to my normal podcast schedule. In todays episode i am in conversation with Patience Nwodu who is the owner of a business called Chibu London which makes the most gorgeous cake carriers for celebration cakes. This is su...
Episode 26: 2024 reflections and 2025 tweaks
Happy new yearTodays episode is a reflection of 2024 and how i felt the business went, and as usual looking back at the month of December being the year i didn't actively undertake a Christmas promotion. I also speak about tw...
Episode 25: My day at Cake international 2024
In this months episode I share my opinion on what I thought about this years cake international show that was held at the NEC the weekend of the 1st - 3rd November 2024 It was also the 30th Anniversary of the show.Cake international i...
Episode 24: Aiza Cheung - Studio Coya
In this months episode l am in conversation with Aiza Cheung who is a brand designer and runs her own business called Studio Coya.We talk about the use of color in branding, how to stand out in a crowded market and the branding proces...
Episode 23: Fancy a catch up ?
I am back with a new season, and a new episode of the podcast. Today its a catch episode of what i have been up to during the summer, as well as what's trending in the cake world. I speak about:Sales over the summer
Episode 22: Cake supply chain, are you vulnerable ?
This is the last episode of season 3 and In this months episode l share issues i have had trying to perfect my packaging and how vulnerable we are regarding our supply chain. As well as this l share what i have been up to in the business, and t...
Episode 21: The baking business lounge
Its the penultimate episode of season 3 and its another guest episode.Today l am in conversation with Krissy from the baking business lounge.Krissy has diversified her business and this has been a common theme that cake business owner...
Episode 20: Natalie Freeman 13Rhythms
Today l have a guest episode where i am in conversation with Natalie Freeman from 13 Rhythms. Natalie is a business coach and a pricing strategist who l cam across via TikTok.We discuss pricing, ideal customer, social media as well as other...
Episode 19: Entrepreneurship and ADHD with Lauren Smy
In this months episode I start off the episode reflecting on the month of march in my business and how i struggled to get motivated after a quieter end of the month, and then discussing what i have noticed is trending across social media....