Law Firm Marketing Funnel Explained (Part 2 of 2)

"You got to start thinking about your funnel as being not only a way to... pre-qualify your prospective clients, but you also have to think of it as a protection mechanism for yourself." – RJon Robins

Welcome inside the vault. This is a collection of previously unreleased lessons from eight-figure entrepreneurial mastermind RJon Robins. And in case you didn't see the warning label, this content can be explicit and is for serious entrepreneurs only.

In this lesson from the October 2013 Live Quarterly Meeting, RJon picks up where Part 1 left off with a hands-on funnel design exercise. He challenges the traditional funnel concept by showing how sometimes a funnel is actually a bullseye. He takes this one step further by explaining that when a funnel is properly designed it serves two purposes:

1. It attracts the clients best suited to your business.
2. It acts as a protection mechanism that gives you back your time and freedom.

The key difference between the two is based on the stage of your business growth. Because when it comes to developing the right funnel for your business, one size does not fit all.

This episode delivers the actionable exercise that completes the marketing strategy framework introduced in the last episode: 5 Law Firm Marketing Tactics Explained.

Let's go to the vault!

Claim your path to freedom and unstoppable growth at the next law firm bootcamp.