The Wealthy Coach
Welcome to the Wealthy Coach Podcast where established coaches, practitioners and professionals learn to become wealthy AF in business, in mindset, in clients, and in life! Kendra Perry, FDN-P, is a former Functional Health Coach turned online business strategist for established health & wellness practitioners. She is on a mission to help you a build freedom-based business and transform the health of the planet. In her weekly episodes, Kendra provides business strategy, tips, mindset hacks, and personal development gems to grow a virtual practice that gives you financial freedom while changing lives!
The Wealthy Coach
266: 5 Marketing Funnels to Sell Your Group Program
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In episode this episode, Kendra breaks down the essentials of marketing funnels and their role in business growth. She shares her experience with Evergreen funnels, explaining why a hybrid approach—combining live launches with automated strategies—is often the most effective.
Kendra outlines five key funnel types, including free offers, webinars, challenges, and audits, emphasizing the importance of follow-up, urgency, and testing different approaches. She encourages listeners to experiment with funnels and consider using an audit funnel to overcome buyer hesitation.
In this episode:
- The importance of matching funnel to offer, audience, and price point
- The challenges of small organic following and Evergreen funnel conversion rates
- Five types of marketing funnels
- Detailed funnel strategies including the need for urgency and scarcity and the importance of combining live and evergreen strategies
- The importance of flexibility and adaptation in marketing strategies
Resources mentioned:
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