The Wealthy Coach
Welcome to the Wealthy Coach Podcast where established coaches, practitioners and professionals learn to become wealthy AF in business, in mindset, in clients, and in life! Kendra Perry, FDN-P, is a former Functional Health Coach turned online business strategist for established health & wellness practitioners. She is on a mission to help you a build freedom-based business and transform the health of the planet. In her weekly episodes, Kendra provides business strategy, tips, mindset hacks, and personal development gems to grow a virtual practice that gives you financial freedom while changing lives!
The Wealthy Coach
287: 3 Types of Messaging You Need to Nail (If You Want Clients Who Actually Pay You)
In this episode, Kendra breaks down the three types of messaging every online coach needs to master: target audience, brand, and offer.
She explains why vague or broad positioning no longer works in today’s saturated market—and how getting specific about who you help, what problem you solve, and the outcome you deliver is key to standing out.
Kendra shares her profitable niche framework and gives actionable tips for market research, using real client language, and developing a unique brand voice.
You'll also learn how to structure your offer messaging around a proprietary method that sets you apart from generic courses and coaching packages.
Whether you're just starting out or refining your strategy, this episode will help you create messaging that connects and converts.
In this episode we cover:
- Three essential messaging types required for online client acquisition (00:51)
- Target Audience Messaging Strategy (02:07)
- Target Audience Messaging Pitfalls (13:20)
- Brand Messaging Components (19:42)
- Offer Messaging for Conversion(29:13)
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