The Wealthy Coach
Welcome to the Wealthy Coach Podcast where established coaches, practitioners and professionals learn to become wealthy AF in business, in mindset, in clients, and in life! Kendra Perry, FDN-P, is a former Functional Health Coach turned online business strategist for established health & wellness practitioners. She is on a mission to help you a build freedom-based business and transform the health of the planet. In her weekly episodes, Kendra provides business strategy, tips, mindset hacks, and personal development gems to grow a virtual practice that gives you financial freedom while changing lives!
The Wealthy Coach
295: Your Program is NOT Your Offer (not knowing the difference is stalling your progress)
There’s a big difference between your program and your offer—and if you’re mixing them up, you’re stalling your growth. In this episode, Kendra explains how to position your offer so it connects emotionally, stands out in a crowded market, and actually sells.
Your program is the delivery vehicle—the roadmap, tools, and coaching you use to get your clients results. Your offer is how you sell that program—the promise, positioning, and emotional connection that make people want to work with you.
Kendra shares real examples, including mistakes she made early on, to show why focusing on program features like session counts and bonuses isn’t enough. Instead, you’ll learn how to create a compelling promise, highlight your unique methodology, and position your solution so it stands out in a crowded market.
If your marketing isn’t converting or you’re struggling to fill your programs, this episode will help you fix what’s holding you back and start creating offers that sell.
In this episode we cover:
- Program vs. Offer differentiation(00:52)
- Selling Psychology Examples (03:41)
- Common Mistakes (06:56)
- Proprietary Process Framework (13:28)
- Implementation Strategy (24:27)
Create + Launch Your Signature Program Challenge: https://kendraperry.net/challenge
Watch this episode on YouTube here: https://youtu.be/pHZTAUbzClE
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