The Wealthy Coach
Welcome to the Wealthy Coach Podcast where established coaches, practitioners and professionals learn to become wealthy AF in business, in mindset, in clients, and in life! Kendra Perry, FDN-P, is a former Functional Health Coach turned online business strategist for established health & wellness practitioners. She is on a mission to help you a build freedom-based business and transform the health of the planet. In her weekly episodes, Kendra provides business strategy, tips, mindset hacks, and personal development gems to grow a virtual practice that gives you financial freedom while changing lives!
The Wealthy Coach
327: Perimenopause is a TERRIBLE Niche
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Perimenopause might be one of the most talked-about niches right now… but that doesn’t mean it’s a good one to build a business around.
In this episode, Kendra breaks down why niching into “perimenopause” is actually setting a lot of coaches up to struggle. From unclear medical definitions to wildly different symptom experiences, she explains why this space feels attractive on the surface but creates major problems when it comes to messaging, connection, and ultimately, sales.
She also walks through what to do instead. How to keep perimenopause as part of your work without building your entire brand around it, and how to create messaging that actually speaks to one person, one problem, in a way that converts.
In This Episode:
- Why no one can actually agree on what “perimenopause” is
- The hidden trap behind this trending niche (and why it’s not converting)
- Why broad “perimenopause” messaging attracts attention but not buyers
- How to choose an identity that makes your marketing instantly more precise
- The difference between how you market vs how you actually coach clients
- The smarter way to build a profitable business in this space long-term
Resources mentioned:
Episode 321: The Biggest Shift to Niching Just Happened
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