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MTM Visionaries
Welcome to The Marketers That Matter® Visionaries Podcast! In partnership with The Wall Street Journal, MTM Visionaries is hosted by author, entrepreneur, and advocate for innovation, Lisa Hufford. Every week two of the world’s leading CMOs join us to talk about the future of marketing, the future of teams, and the future of you.
Enjoy the show, and don't forget to leave us a rating or review!
Episodes
63 episodes
Delta’s “Keep Climbing” Brand Focus: An Interview with CMO Alicia Tillman
Delta Air Lines’ CMO Alicia Tillman is leading the powerful brand to reach new altitudes. As the airline industry evolves, Delta is positioning itself not just as a transportation provider but as an experiential brand that connects with custome...
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47:16
Breaking Through in the AI Era: Insights from Marketing Leaders
As AI continues to reshape the marketing landscape, top CMOs have discovered that success lies not in resistance, but in renaissance. At a recent Marketers That Matter® Forum held at Atlassian's San Francisco headquarters, four noted marketing ...
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1:06:16
Leveraging AI to Become Better, Faster and More Impactful | An Interview with the CMOs from Zendesk and Slack
As AI shapes and shifts the business landscape with head-spinning speed, marketing leaders find themselves at the intersection of opportunity and uncertainty. The AI movement continues to surge forward, but the technology’s true potential exten...
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47:52
The Power of Relevance: Key Insights for Marketing Leaders
Attention is the new currency. As consumers are inundated with an endless sea of content of all types, the challenge today for brands isn't just to be seen — it's to achieve relevance and truly matter. This was the crux of a recent Marketers Th...
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1:05:24
Pursuing Purpose: Infusing Meaning into Modern Marketing
In a hyperconnected world saturated with marketing messages, the quest for genuine brand connections has become increasingly important. Amanda Brinkman, CEO of Sunshine Studios, and Krystal Hauserman, a CMO and strategic advisor, ...
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44:13
Breaking Through the Noise: Marketing Leaders Reveal Top Strategies for Brand Relevance in a Crowded Marketplace
Learning how marketing leaders take advantage of change and chaotic times (like an election year) can be highly impactful for developing brands. In this intimate event, participants will hear how seasoned marketing executives prepare, adapt, re...
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50:50
Successfully Orchestrating Marketing Org Transition and Change
In this episode of Visionaries, hear from Lynn Teo, CMO at Northwestern Mutual, and Adam Berlew, CMO at Equinix, plus Visionaries host Lisa Hufford, as they discuss how to successfully orchestrate marketing or...
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38:09
Relationship Marketing with Mayo Clinic and Akumin
In their conversation on the MTM Visionaries Podcast, Lisa Borg, SVP of Marketing at Akumin, and Molly Biwer, Chair of Brand Strategy at Mayo Clinic, emphasize the unique challenges and opportunities in healthcare ma...
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Season 3
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Episode 4
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43:33
How GenAI in Marketing Will Impact the Way We Work
In this episode on Visionaries, we invite two marketing executives leading GenAI-led software companies, Ada Agrait, SVP and Global Head of Corporate Marketing at SAP, and Doug Rozen, CMO at Rokt, to answer how GenAI is changing t...
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Season 3
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Episode 3
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42:54
The New Muscles of Leadership Forum | SPECIAL EDITION
In this special episode of Visionaries, Kathy Hollenhorst, Strategic Advisor of Marketers That Matter, sat with the San Francisco Marketing Community at the MTM Forum hosted at Box's Headquarters with special guests: Chris Koehler, the CM...
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Season 3
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Episode 2
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1:08:48
Tony's Chocolonely and Orvis CBOs: International Living, Remote Leadership, Small vs. Mega Brands, and Bold Career Moves
Visionaries Season 3 is here! First up is Sadira Furlow, Chief of Brand and Communications at Tony's Chocolonely, and Sheila Pollak, Chief Brand Experience Officer at Orvis. In this episode, they discuss:The hidden benefits of livin...
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Season 3
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Episode 1
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44:43
Community-Driven Disruption Forum | SPECIAL EDITION
At a recent MTM Forum held at Chime's Headquarters in San Francisco, four Visionaries throwing out the old advertising playbook came together to write a new one, and it's all about igniting your community to disrupt the status quo. ...
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Season 2
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Episode 24
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1:00:57
Mattel and Walmart Execs Harmonizing Innovation and Transformation within Legacy Brands
In this episode of the MTM Visionaries Podcast recorded on 10/25, Lisa McKnight, EVP and Chief Brand Officer at Mattel, Inc., and William White, SVP and Chief Marketing Officer at Walmart, came together to discuss how they marry i...
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Season 2
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Episode 24
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30:49
The New Muscles of Leadership ft. Bloomberg, Meta, Google, and 5s Diversity Marketing Leaders
This year’s most-requested topic for the Visionaries Podcast has been “Leadership Skills for Navigating the New Business Environment.” For such an important topic, we wanted to hear from leaders who model this well:
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Season 2
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Episode 23
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42:52
Coaching Winning Teams from the CMO Seat with State Farm and Atlanta Hawks
There is no better duo to talk about coaching winning teams from the CMO seat than Kristyn Cook, Chief Agency, Sales & Marketing Officer at State Farm, and Melissa Proctor, Chief Marketing Officer & EVP at Atlanta Hawks. I...
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Season 2
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Episode 22
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31:47
Salesforce and Bayer Consumer Health on Optimizing Global and Local Marketplaces
In this episode of Visionaries, Patricia Corsi, Chief Marketing & Information Officer at Bayer Consumer Health, and Antonio Sciuto, SVP of Global Business Development Officer at Salesforce, share their secrets to successfully ...
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Season 2
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Episode 21
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32:11
The Pillars of Media and Influence with Yahoo and Superconnector Studios
In this episode on Visionaries, Tressie Lieberman, CMO at Yahoo, and Jae Goodman, Founder of Superconnector Studios, and Board Chair of Effie, joined to share how they think about the worlds of media and influence. While Tre...
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Season 2
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Episode 20
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28:03
Visionaries Unplugged Featuring Creative Titans Joanna Coles and Jonathan Mildenhall
What happens when creative titans Joanna Coles and Jonathan Mildenhall come together for a special episode of Visionaries Unplugged with the precursor “ask us anything, literally anything”? Loads of fun! From sharing the s...
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Season 2
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Episode 19
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33:07
Chipotle and The North Face Marketing Execs | Leading Purpose-Led Brands
When it comes to purpose-led brands, Chipotle and The North Face are leading the charge. Chipotle is dedicated to providing fresh, real, and responsibly sourced food, while The North Face is obsessed with equipping and inspiring people to...
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Season 2
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Episode 18
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28:20
Beyond Meat and Fanatics: Marketing as a Fundamental Driver of Business Results
One of the most complex challenges marketing leaders face today is proving that marketing drives business success. In this episode on Visionaries, Akerho Oghoghomeh, SVP and Global Head of Marketing at Beyond Meat, and Ken Turne...
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Season 2
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Episode 17
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32:41
The Next Evolution of Creators and Collabs Forum | SPECIAL EDITION
Welcome to a special episode of the MTM Visionaries podcast! In this exclusive session recorded during our Los Angeles Forum at the Snap Inc. headquarters, we bring you a deep dive into the Next Evolution of Creators and Collabs.Join us ...
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Season 2
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Episode 16
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38:13
PepsiCo and Claire’s CMOs Steer Iconic Brands into the Future
It’s hard to keep iconic brands fresh. However, in this episode on Visionaries, Kristin Patrick, EVP and CMO at Claire’s, and Mark Kirkham, SVP and CMO of International Beverages at PepsiCo, share their secrets to success. With a ...
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Season 2
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Episode 15
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29:04
How Kellogg and Anthropologie Execs Use EQ to Drive Growth
You’ve probably heard it before–leave emotions out of the board room. But what if leaders with high emotional quotient (EQ) are exactly what our businesses need in order to grow and connect with colleagues and consumers? In this episode of Visi...
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Season 2
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Episode 14
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30:25
Google Leaders Share How AI is Helping Marketers Multiply their Creativity and Growth
In this episode, two marketing and digital trailblazers from the same company, Marie Gulin-Merle, Global Vice President of Ads Marketing at Google, and Anne Marie Nelson-Bogle, Vice President o...
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Season 2
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Episode 13
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30:17
JPMorgan Chase & Co. and Autodesk CMOs Painting a Clear Vision for the Future
In this episode of Visionaries, you will hear from two powerful leaders who share a deep connection that goes beyond the boardroom. Dara Treseder, CMO at Autodesk, and Carla Hassan, Global CMO at JP Morgan Chase, first met at a dinner in NYC at...
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Season 2
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Episode 12
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31:04
