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The Impact by Adobe Channel Sales
The Impact by Adobe Channel Sales is a podcast created to support you, our Adobe Channel Partners. This series focuses on how to continually drive the right behaviours, and activity to maximise your opportunity for success.
The series is hosted by Caroline Egan, an industry recognised Channel Sales and Marketing Partner growth expert in the International Technology Software and Services market.
The Impact by Adobe Channel Sales
S2. Episode 2 – Sustainability and Accessibility – The conversations we ALL need to have!”
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Adobe
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Season 2
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Episode 2
Guest speaker: Jay Epton, Enterprise Partner Strategy Lead, Adobe
What we discuss:
- New regulations and pressures on organisations to act on sustainability and accessibility goals.
- How the Adobe and Microsoft partnership can deliver on organizational needs and take away a growing challenge for businesses not only to keep up with regulations but also showcase proactively the type of employers, suppliers, and partners they want to be in the market.
- How to start sustainability and accessibility conversations and the role Adobe can play directly with customers and within your own organisation.
Key actions:
- Give three examples of how the product you work on can be used by customers to meet sustainability and accessibility goals.
- Identify the sustainability + accessibility goals of your selected top 3 Q4 accounts and link to part 1.
- Read up on Adobe’s latest initiatives and think about how you can use this in sales conversations - Sustainability | Adobe Blog / The Complete Checklist to PDF Accessibility | Adobe Blog
Links:
- Stay up to date on Adobe’s latest initiatives through the blog - Sustainability | Adobe Blog / The Complete Checklist to PDF Accessibility | Adobe Blog
- Take a look at the latest CSR Report: Sustainability | Adobe Blog /Adobe’s 2022 CSR Report — Leading with Purpose | Adobe Blog
- Two calculators for Specialists to use in customer conversations: Carbon Footprint Calculator / Resource Saver Calculator - Resource Saver Calculator | Adobe Document Cloud (acrobatusers.com)
- Adobe’s You Tube channel has some brilliant explainer videos that can support your customer conversations around sustainability and going paperless - Adobe Document Cloud - YouTube
- Watch the speaker session from the Adobe FWD event: Adobe X Microsoft on Accessibility.