Event Marketing: Redefined
Welcome to the go-to resource for event marketers. With each episode, we dive deep into the world of event marketing, bringing in industry leaders to discuss trends, strategies, and success stories. We're not just talking about creating trade show booths; we're exploring how to craft success stories that drive tangible results.
We believe trade shows and events are not just a cost of doing business but an essential sales and marketing strategy, and have the potential to propel your brand growth and significantly impact your bottom line.
We understand the industry can be complex, with challenges around under-resourced staff, budget allocation, and much more. That's why we're here—to provide guidance and expertise so you can do better, be better, and expand your career.
Join us on this journey to get results, grow your brand, and experience the revolution of event marketing!
“Event Marketing: Redefined'' is hosted by trade show and event marketing expert, Matt Kleinrock, CEO of Rockway Exhibits + Events.
Event Marketing: Redefined
Ep 106 | 7 Industry Experts Share Event Marketing Must-Dos in 2024
Event marketing is evolving, and so are the strategies that drive its success. In this episode, recorded live from Event Marketing Congress 2024, we bring you a series of interviews with top industry professionals who offer fresh perspectives on making events more sustainable, efficient, and impactful.
In this compilation, you’ll learn:
✅ Hannah Parsley on crafting eco-friendly events without losing attendee engagement.
✅ Greg Beach on how agencies can enhance their collaboration with corporate event teams.
✅ Minal Shah on using Salesforce’s V2MOM to align your event strategy with business goals.
✅ Drew Bush on building client trust when managing event budgets.
✅ Sarah Atchley on cultivating meaningful relationships within the event industry.
✅ Dia Kelly on effective expense tracking and budget management.
✅ Cindy Philips on the role of customer advisory boards in driving event success.
Whether you're managing a massive trade show or a small corporate event, this episode will provide you with actionable tips and strategies to help you deliver memorable and results-driven events. Don’t miss this essential guide to elevating your event marketing!
Connect With Them
Hannah Parsley: https://www.linkedin.com/in/hannahparsley/
Greg Beach: https://www.linkedin.com/in/glbeach13/
Minal Shah: https://www.linkedin.com/in/minaldshah/
Drew Bush: https://www.linkedin.com/in/drewbush/
Sarah Atchley: https://www.linkedin.com/in/sarah-atchley/
Dia Kelly: https://www.linkedin.com/in/dia-stokes-kelly/
Cindy Philips: https://www.linkedin.com/in/cindypphillips/
Connect With Me
On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
On my Company: https://rockwayexhibits.com/
🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined