
Event Marketing: Redefined
Welcome to the go-to resource for event marketers. With each episode, we dive deep into the world of event marketing, bringing in industry leaders to discuss trends, strategies, and success stories. We're not just talking about creating trade show booths; we're exploring how to craft success stories that drive tangible results.
We believe trade shows and events are not just a cost of doing business but an essential sales and marketing strategy, and have the potential to propel your brand growth and significantly impact your bottom line.
We understand the industry can be complex, with challenges around under-resourced staff, budget allocation, and much more. That's why we're here—to provide guidance and expertise so you can do better, be better, and expand your career.
Join us on this journey to get results, grow your brand, and experience the revolution of event marketing!
“Event Marketing: Redefined'' is hosted by trade show and event marketing expert, Matt Kleinrock, CEO of Rockway Exhibits + Events.
Episodes
EP 128 | Using Data For Big Decisions & ROI: Beyond the Booth
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EP 127 | Master Your Event Budget: Expert Advice for Strategic Spending in 2025
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EP 126 | Bridging the Gap Between Marketing and Events for Brand Success
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EP 125 | Booth Design That Drives Results: A Blueprint For Success
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EP 124 | 10 Powerful Insights for Young Event Professionals: Advice from Industry Leaders
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EP 123 | RFPs Are Dead. RFRs Are Next (Request For Results)

EP 122 | Best of 2024: 3 Event Strategies to Win in 2025

Ep 121 | 2024 Unpacked: Essential Takeaways for Your 2025 Event Strategy

EP 120 | Owning The Event Strategy As An Event Managers (Updated Thinking)

EP 119 | Wasted Money On Swag - How To Change That And Be More Green

EP 118 | Leaving Events: How She’s Training Her Protege & Lessons From Her Career With Christine Sionne

Ep 117 | A.I.'s Latest Impacts On Event Execution & Misalignment In Event Programs + Weekly Insights

Ep 116 | If Your Company Doesn't "Get" Events, Do This

Ep 115 | Getting Past Company Politics: From Executive Engagement To Orchestrating The Whole Org Chart

Ep 114 | From Event Leads to Sales: Getting In The Right Rhythm With Your Sales Team

Ep 113 | Have People Stopped Using Events To Find New Solutions?

Ep 112 | The 2 Biggest Pain Points In Events & How To Handle Them + Weekly Insights With Matt Kleinrock

Ep 111 | Leveling Up: From Event Manager to Business Leader With Carrie Davenport

Ep 110 | Better Engagements That Don't Break the Budget

Ep 109 | Convincing Your CMO to Give You Budget (Like Brittany Who Went From $0-$600K in One Pitch)

Ep 108 | Nailing Your Post-Show Follow-Up: 9 Step Framework With Matt Kleinrock

Ep 107 | Special Report: Owned Events Have Hit A Tipping Point

Ep 106 | 7 Industry Experts Share Event Marketing Must-Dos in 2024

Ep 105 | Grow Your Career Without Selling Your Soul: Jerry Macnamara on How Event Marketers Can Reach the C-Suite at EMC 2024 (Event Marketing Congress)

Ep 104 | Lessons Learned at Event Marketing Congress 2024
