Event Marketing Redefined
Brands create events based on what they want, instead of what their customers want. There is no foundations, principles, or best practices for face-face marketing success. This forces event marketers, like you, to figure out what running a successful trade show or event is like. Trade shows and event marketing are often the biggest line item in marketing budgets. Yet many companies have no idea if their face-face marketing strategy at these events are effective, impactful or generating ROI. This problem seems to exist because, for the most part, face-face marketing is not taught. But we are here to help! Welcome to “Event Marketing: Redefined” a show where we teach YOU how to create immersive and meaningful face to face marketing experiences- that drive real results for your business. We imagine a world where brands create immersive and meaningful face- face marketing experiences- that drive real results.If you feel the same, you might be one of us! We are brand experience creators that share one thing in common: we’re committed to changing the way businesses think about face-face marketing. We want to immerse people through an experience- not passively selling a service or product. We are on a mission to create memorable moments that build relationships through storytelling and building brand affinity. Building booths are a commodity, but creating lasting impressions and unique, meaningful impressions on your clients is a necessity. In a world where the industry is evolving and marketing is rapidly changing, one thing will always remain the same- the life changing experiences we create and share face to face. “Event Marketing: Redefined'' is hosted by trade show, and event marketing expert, Matt Kleinrock of Rockway Exhibits + Events.
Podcasting since 2022 • 136 episodes
Event Marketing Redefined
Latest Episodes
Ep 117 | A.I.'s Latest Impacts On Event Execution & Misalignment In Event Programs + Weekly Insights
Events can be powerful tools for engagement, but too often, misaligned goals and a lack of support hold back event teams from delivering their best. On top of that, AI is opening up new possibilities—if you know how to use it.From leade...
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Season 1
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Episode 117
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49:39
Ep 116 | If Your Company Doesn't "Get" Events, Do This
Life’s too short to work for leaders who don’t understand event marketing. In this episode, Matt Kleinrock, CEO of Rockway Exhibits + Events, is joined by Pablo Gonzalez to unpack the frustrating reality that many companies fail to align their ...
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Season 1
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Episode 116
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37:43
Ep 115 | Getting Past Company Politics: From Executive Engagement To Orchestrating The Whole Org Chart
As an event marketer, you have a lot of responsibility on your plate and a whole company counting on you, but you can only do so much!That's why everything from working across complicated company matrixes to getting executives to engage...
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Season 1
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Episode 115
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53:07
Ep 114 | From Event Leads to Sales: Getting In The Right Rhythm With Your Sales Team
Event marketers often invest significant time and money into conferences and trade shows, only to see leads go cold because of delayed follow-up. How can you avoid losing these valuable opportunities?With the average time to follow up o...
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Season 1
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Episode 114
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47:03
Ep 113 | Have People Stopped Using Events To Find New Solutions?
Matt Kleinrock, CEO of Rockway Exhibits + Events, sits down with Pablo Gonzalez to tackle the big question: is discovery at trade shows dead, or have we just been doing it wrong?In this episode, Matt shares an unexpected insight from a ...
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Season 1
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Episode 113
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35:27