Event Marketing: Redefined
Welcome to the go-to resource for event marketers. With each episode, we dive deep into the world of event marketing, bringing in industry leaders to discuss trends, strategies, and success stories. We're not just talking about creating trade show booths; we're exploring how to craft success stories that drive tangible results.
We believe trade shows and events are not just a cost of doing business but an essential sales and marketing strategy, and have the potential to propel your brand growth and significantly impact your bottom line.
We understand the industry can be complex, with challenges around under-resourced staff, budget allocation, and much more. That's why we're here—to provide guidance and expertise so you can do better, be better, and expand your career.
Join us on this journey to get results, grow your brand, and experience the revolution of event marketing!
“Event Marketing: Redefined'' is hosted by trade show and event marketing expert, Matt Kleinrock, CEO of Rockway Exhibits + Events.
Event Marketing: Redefined
Latest Episodes
EP 187 | Signals vs. Metrics: What Actually Tells You Your Event Is Working
Your booth traffic looked good. Badge scans were high. Leadership wants ROI numbers. But none of that fully explains whether your event actually moved deals forward. In this episode, Matt talks with Cynthia Montalvo (Regional Field...
EP 186 | If Your Trade Shows Aren’t Driving Pipeline, What Are They Doing?
Most event teams are still measuring trade shows by booth traffic, badge scans, and “good vibes.” But when budgets tighten and leadership wants answers, those metrics stop meaning much.Bethany Gustafson leads events at ACTI...
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EP 185 | Most Booths Are Designed for the Wrong View
Most trade show booths are still being designed for the render. Not the person walking a crowded aisle deciding in seconds whether your booth is worth their attention.Recorded live from EXHIBITORLIVE 2026, Matt Kleinrock and Coty Adams ...
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EP 184 | Everyone Wants Better Event ROI. Few Teams Are Set Up for It.
Everyone wants better event ROI, but most event marketers are navigating a frustrating reality: they are expected to think strategically while being buried in execution.In this episode, Matt and Coty break down their EXHIBITORLIVE exper...
EP 183 | Bespoke Events: How to Build VIP Experiences That Actually Move Deals Forward
A great dinner or VIP experience means nothing if it doesn’t lead to a meaningful conversation. In this episode, Stephanie Hunicke (Director of Global Marketing Events at Aderant) breaks down how to design bespoke events that prior...
