Event Marketing: Redefined
Welcome to the go-to resource for event marketers. With each episode, we dive deep into the world of event marketing, bringing in industry leaders to discuss trends, strategies, and success stories. We're not just talking about creating trade show booths; we're exploring how to craft success stories that drive tangible results.
We believe trade shows and events are not just a cost of doing business but an essential sales and marketing strategy, and have the potential to propel your brand growth and significantly impact your bottom line.
We understand the industry can be complex, with challenges around under-resourced staff, budget allocation, and much more. That's why we're here—to provide guidance and expertise so you can do better, be better, and expand your career.
Join us on this journey to get results, grow your brand, and experience the revolution of event marketing!
“Event Marketing: Redefined'' is hosted by trade show and event marketing expert, Matt Kleinrock, CEO of Rockway Exhibits + Events.
Event Marketing: Redefined
Latest Episodes
EP 177 | Inside Lenovo’s Event Strategy: Partnerships, Scale, and Standing Out
EP 176 | Integrating Events Into Sales & Marketing Without Treating Them as One-Offs
EP 175 | How to Turn Complex Products into Tangible Event Experiences
EP 174 | What 2025 Taught Event Marketers (And How to Win 2026)
EP 173 | The Core Principles of Strategic Event Marketing: Measurement, Ownership, and Pipeline Impact