Event Marketing: Redefined
Welcome to the go-to resource for event marketers. With each episode, we dive deep into the world of event marketing, bringing in industry leaders to discuss trends, strategies, and success stories. We're not just talking about creating trade show booths; we're exploring how to craft success stories that drive tangible results.
We believe trade shows and events are not just a cost of doing business but an essential sales and marketing strategy, and have the potential to propel your brand growth and significantly impact your bottom line.
We understand the industry can be complex, with challenges around under-resourced staff, budget allocation, and much more. That's why we're here—to provide guidance and expertise so you can do better, be better, and expand your career.
Join us on this journey to get results, grow your brand, and experience the revolution of event marketing!
“Event Marketing: Redefined'' is hosted by trade show and event marketing expert, Matt Kleinrock, CEO of Rockway Exhibits + Events.
Event Marketing: Redefined
Ep 107 | Special Report: Owned Events Have Hit A Tipping Point
In the rapidly evolving world of event marketing, owned events have reached a critical tipping point. More and more companies are shifting away from traditional trade shows and leaning into intimate, customer-focused gatherings to build deeper relationships and drive real value.
In this special mini-episode, Matt Kleinrock, CEO of Rockway Exhibits + Events, is joined by Pablo Gonzalez to unpack why these hosted events are taking over—and how to do them right. Drawing from real-world examples and their own experience, Matt and Pablo explain why the old playbook of keynotes and generic sessions no longer cuts it.
They discuss:
✅ Why understanding your audience's needs is essential to creating an impactful event.
✅ How to curate meaningful experiences and avoid common event mistakes that leave attendees underwhelmed.
✅ The key to making your event a relationship-builder, not just another pitch-fest.
Whether you’re just starting to consider hosting your own event or looking to refine your approach, this episode is packed with actionable insights that will help you stand out in a crowded landscape.
Connect with Pablo:
On his LinkedIn: https://www.linkedin.com/in/pablo-gonzalez-4333b42/
Connect with Me:
On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
On my Company: https://rockwayexhibits.com/
🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined