Event Marketing: Redefined
Welcome to the go-to resource for event marketers. With each episode, we dive deep into the world of event marketing, bringing in industry leaders to discuss trends, strategies, and success stories. We're not just talking about creating trade show booths; we're exploring how to craft success stories that drive tangible results.
We believe trade shows and events are not just a cost of doing business but an essential sales and marketing strategy, and have the potential to propel your brand growth and significantly impact your bottom line.
We understand the industry can be complex, with challenges around under-resourced staff, budget allocation, and much more. That's why we're here—to provide guidance and expertise so you can do better, be better, and expand your career.
Join us on this journey to get results, grow your brand, and experience the revolution of event marketing!
“Event Marketing: Redefined'' is hosted by trade show and event marketing expert, Matt Kleinrock, CEO of Rockway Exhibits + Events.
Event Marketing: Redefined
Ep 109 | Convincing Your CMO to Give You Budget (Like Brittany Who Went From $0-$600K in One Pitch)
As an event marketer, you often struggle to prove the true ROI of your events and secure the budget needed to create high-impact experiences. How can you convince your CMO to see events as a key part of your company’s growth strategy?
Often, events are viewed as standalone tactics rather than essential components of a larger marketing initiative. This makes it difficult to get the attention and resources you need to deliver real business impact. Without proper alignment with your company’s strategic goals, your events risk being undervalued and underfunded.
In this conversation, Matt and Brittany Lindquist, Director of Marketing Strategy at 8x8, discuss her journey from a marketing team member to becoming a trusted advisor to CMOs.
Learn:
✅ The strategic approach that helped Brittany secure a $600k event budget.
✅ The most important questions to ask your CMO to get buy-in.
✅ Why event marketers need to shift from a “budget” mindset to an “investment” mindset.
Brittany has over 15 years of experience in marketing roles at Oracle and two acquired SaaS startups. Her expertise spans everything from event planning to comprehensive marketing strategy, making her a valuable voice in the event marketing space.
Tired of fighting for your event budget? Tune in now to hear Brittany’s story and start making your event marketing strategy impossible to ignore.
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Connect with Brittany
On her LinkedIn: https://www.linkedin.com/in/brittany-elizabeth-lindquist/
Connect with Me
On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
On my Company: https://rockwayexhibits.com/
🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined