Event Marketing: Redefined
Welcome to the go-to resource for event marketers. With each episode, we dive deep into the world of event marketing, bringing in industry leaders to discuss trends, strategies, and success stories. We're not just talking about creating trade show booths; we're exploring how to craft success stories that drive tangible results.
We believe trade shows and events are not just a cost of doing business but an essential sales and marketing strategy, and have the potential to propel your brand growth and significantly impact your bottom line.
We understand the industry can be complex, with challenges around under-resourced staff, budget allocation, and much more. That's why we're here—to provide guidance and expertise so you can do better, be better, and expand your career.
Join us on this journey to get results, grow your brand, and experience the revolution of event marketing!
“Event Marketing: Redefined'' is hosted by trade show and event marketing expert, Matt Kleinrock, CEO of Rockway Exhibits + Events.
Event Marketing: Redefined
Ep 115 | Getting Past Company Politics: From Executive Engagement To Orchestrating The Whole Org Chart
As an event marketer, you have a lot of responsibility on your plate and a whole company counting on you, but you can only do so much!
That's why everything from working across complicated company matrixes to getting executives to engage in your event program are crucial to your success.
So we’ve gathered a panel of past superstars from the show who have years of success under their belts: Nancy Touhill (Director, Global Event Marketing at LexisNexis Risk Solutions), Brittany Lindquist (Director, Marketing Strategy at 8x8), and Hollie Ashby (Manager, Senior Global Events at Akamai Technologies).
Together, they’ll bounce around what has and is working for them when it comes to:
✅ Pushing things forward through heavily matrixed orgs
✅ Getting executives to buy in and actually engage in event programs
✅ Winning the trust of partners to drive engagement and amplification
In this episode, Matt and this powerhouse panel of brilliant women dive into the tactics, tools, and tough questions shaping event marketing today.
Tune in and get ready to bring fresh ideas back to your team!
Connect With Them:
Nancy Touhill: https://www.linkedin.com/in/nancy-touhill-2a419831/
Brittany Lindquist: https://www.linkedin.com/in/brittany-elizabeth-lindquist/
Hollie Ashby: https://www.linkedin.com/in/hollieashby/
Connect With Me:
On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
On my Company: https://rockwayexhibits.com/
🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined