Event Marketing: Redefined
Welcome to the go-to resource for event marketers. With each episode, we dive deep into the world of event marketing, bringing in industry leaders to discuss trends, strategies, and success stories. We're not just talking about creating trade show booths; we're exploring how to craft success stories that drive tangible results.
We believe trade shows and events are not just a cost of doing business but an essential sales and marketing strategy, and have the potential to propel your brand growth and significantly impact your bottom line.
We understand the industry can be complex, with challenges around under-resourced staff, budget allocation, and much more. That's why we're here—to provide guidance and expertise so you can do better, be better, and expand your career.
Join us on this journey to get results, grow your brand, and experience the revolution of event marketing!
“Event Marketing: Redefined'' is hosted by trade show and event marketing expert, Matt Kleinrock, CEO of Rockway Exhibits + Events.
Event Marketing: Redefined
Ep 117 | A.I.'s Latest Impacts On Event Execution & Misalignment In Event Programs + Weekly Insights
Events can be powerful tools for engagement, but too often, misaligned goals and a lack of support hold back event teams from delivering their best. On top of that, AI is opening up new possibilities—if you know how to use it.
From leadership’s high expectations to real-world resource challenges, it’s easy to feel like you’re in a tug-of-war between what’s possible and what’s expected. And with AI evolving so fast, there’s a lot to figure out.
In this episode of Event Marketing: Redefined, Matt Kleinrock teams up with Rockway Exhibits + Events’ own Director of Marketing, Coty Adams, to break down the latest AI tools changing the events industry and share strategies for bridging those pesky alignment gaps.
Learn:
✅ How AI tools can make your life easier (and which ones to watch).
✅ What to do when leadership wants big results without giving big resources.
✅ Simple steps to bridge gaps and make your event team unstoppable.
Ready to align your team and leverage AI for real results? Tune in today!
Connect With Us:
Matt Kleinrock: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
Coty Adams: https://www.linkedin.com/in/cotykadams/
Our Company: https://rockwayexhibits.com/
🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined