Event Marketing: Redefined
Welcome to the go-to resource for event marketers. With each episode, we dive deep into the world of event marketing, bringing in industry leaders to discuss trends, strategies, and success stories. We're not just talking about creating trade show booths; we're exploring how to craft success stories that drive tangible results.
We believe trade shows and events are not just a cost of doing business but an essential sales and marketing strategy, and have the potential to propel your brand growth and significantly impact your bottom line.
We understand the industry can be complex, with challenges around under-resourced staff, budget allocation, and much more. That's why we're here—to provide guidance and expertise so you can do better, be better, and expand your career.
Join us on this journey to get results, grow your brand, and experience the revolution of event marketing!
“Event Marketing: Redefined'' is hosted by trade show and event marketing expert, Matt Kleinrock, CEO of Rockway Exhibits + Events.
Event Marketing: Redefined
EP 118 | Leaving Events: How She’s Training Her Protege & Lessons From Her Career With Christine Sionne
You’ve spent years perfecting your craft and leading the charge, but what happens when it’s time to step back and help others rise?
The pressure to keep control while ensuring everything runs smoothly can leave you feeling torn. How do you prepare someone to take the reins without compromising the success you’ve worked so hard to achieve?
Christine Sionne, Senior Marketing Manager, Trade Show at Hunter Industries, joins Matt Kleinrock to talk about embracing transition with purpose. From mentorship to career-defining lessons, Christine shares her hard-won advice on leadership, balance, and the art of stepping into the next chapter with grace.
In this episode, you’ll learn:
✅ Candid advice on making yourself indispensable—and then learning to let go.
✅ What training a protégé taught her about leadership and legacy.
✅ Why taking risks (and letting others fail) can lead to breakthroughs in growth.
Don’t miss this insightful conversation on turning the page without losing the story.
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Connect with Christine
On her LinkedIn: https://www.linkedin.com/in/christine-sionne-5660718a/
Connect with Me
On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
On my Company: https://rockwayexhibits.com/
🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined