Event Marketing: Redefined
Welcome to the go-to resource for event marketers. With each episode, we dive deep into the world of event marketing, bringing in industry leaders to discuss trends, strategies, and success stories. We're not just talking about creating trade show booths; we're exploring how to craft success stories that drive tangible results.
We believe trade shows and events are not just a cost of doing business but an essential sales and marketing strategy, and have the potential to propel your brand growth and significantly impact your bottom line.
We understand the industry can be complex, with challenges around under-resourced staff, budget allocation, and much more. That's why we're here—to provide guidance and expertise so you can do better, be better, and expand your career.
Join us on this journey to get results, grow your brand, and experience the revolution of event marketing!
“Event Marketing: Redefined'' is hosted by trade show and event marketing expert, Matt Kleinrock, CEO of Rockway Exhibits + Events.
Event Marketing: Redefined
EP 123 | RFPs Are Dead. RFRs Are Next (Request For Results)
The RFP process—love it or hate it, it’s a staple in the events industry. But what if it’s fundamentally broken? Matt Kleinrock, CEO of Rockway Exhibits + Events, and Pablo Gonzalez dive deep into the challenges of traditional Request for Proposals (RFPs) and why it’s time to shift toward a Request for Results (RFR) mindset.
In this episode, Matt and Pablo share why Rockway turned down two RFPs worth over $1.5 million in potential revenue and break down the flaws in the traditional procurement-led process. They explored how event marketers can rethink RFPs to focus on partnership, creativity, and results.
Here’s what you’ll learn:
✅ The critical difference between procurement-led RFPs and value-driven partnerships.
✅ Why shifting from a “budget mindset” to an “investment mindset” changes everything.
✅ How to align your RFP process with the results you actually want to achieve.
Whether you’re stuck in an outdated RFP cycle or looking for ways to elevate your procurement strategy, this episode is packed with actionable insights to help you foster better partnerships and achieve real results.
🚨 Don’t miss this episode. Hit play and start redefining your RFP process today!
Connect with Pablo:
On his LinkedIn: https://www.linkedin.com/in/pablo-gonzalez-4333b42/
Connect with Me:
On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
On my Company: https://rockwayexhibits.com/
🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined