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Event Marketing: Redefined
Welcome to the go-to resource for event marketers. With each episode, we dive deep into the world of event marketing, bringing in industry leaders to discuss trends, strategies, and success stories. We're not just talking about creating trade show booths; we're exploring how to craft success stories that drive tangible results.
We believe trade shows and events are not just a cost of doing business but an essential sales and marketing strategy, and have the potential to propel your brand growth and significantly impact your bottom line.
We understand the industry can be complex, with challenges around under-resourced staff, budget allocation, and much more. That's why we're here—to provide guidance and expertise so you can do better, be better, and expand your career.
Join us on this journey to get results, grow your brand, and experience the revolution of event marketing!
“Event Marketing: Redefined'' is hosted by trade show and event marketing expert, Matt Kleinrock, CEO of Rockway Exhibits + Events.
Event Marketing: Redefined
EP 125 | Booth Design That Drives Results: A Blueprint For Success
Planning a standout tradeshow booth can feel overwhelming. Between aligning stakeholders, designing a booth that’s functional and eye-catching, and managing marketing before, during, and after the event, where do you even begin?
Without a clear, tactical plan, your booth risks blending into the crowd—or worse, falling short of your goals. And let’s face it, tradeshow investments are too big to leave to chance.
Start 2025 strong with the first “Event Marketing: Redefined” live show of the year, where Matt Kleinrock is joined by Coty Adams, Rockway Exhibits + Events’ Director of Marketing. They’ll share the step-by-step blueprint for tradeshow booth success—guiding you through what it takes to plan, build, and execute a winning booth.
You'll learn:
✅ How to align your booth goals with stakeholder expectations and measurable outcomes.
✅ Key design tips to ensure your booth stands out while staying functional.
✅ Post-show strategies for maximizing leads and driving ROI.
Don’t miss out—tune in and get the blueprint you need to succeed in 2025!
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Connect With Us:
Matt Kleinrock: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
Coty Adams: https://www.linkedin.com/in/cotykadams/
Our Company: https://rockwayexhibits.com/
🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined