Event Marketing: Redefined
Welcome to the go-to resource for event marketers. With each episode, we dive deep into the world of event marketing, bringing in industry leaders to discuss trends, strategies, and success stories. We're not just talking about creating trade show booths; we're exploring how to craft success stories that drive tangible results.
We believe trade shows and events are not just a cost of doing business but an essential sales and marketing strategy, and have the potential to propel your brand growth and significantly impact your bottom line.
We understand the industry can be complex, with challenges around under-resourced staff, budget allocation, and much more. That's why we're here—to provide guidance and expertise so you can do better, be better, and expand your career.
Join us on this journey to get results, grow your brand, and experience the revolution of event marketing!
“Event Marketing: Redefined'' is hosted by trade show and event marketing expert, Matt Kleinrock, CEO of Rockway Exhibits + Events.
Event Marketing: Redefined
EP 147 | How to Streamline and Scale Your Event Marketing Program
Your events shouldn’t feel like they’re held together by duct tape.
But when processes are unclear or inherited from chaos, it’s hard to know where to start—especially if you’re stepping into a new event marketing role or revamping an existing one.
That’s where Matt Bohn comes in. Now Field Marketing Manager at Tines, he’s spent the past 20 years building scalable, structured event programs for brands like Walgreens and fast-growing tech companies.
In this episode, he joins Matt Kleinrock to talk about the real (and often messy) work of creating better systems:
✅ The first steps to take when inheriting (or overhauling) an event marketing program
✅ How to streamline cross-functional collaboration with legal, sales, and ops
✅ The small things that make a big difference—like naming conventions, templates, and intake forms
Tune in if you’ve ever thought, “There’s gotta be a better way to do this.”
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Connect with Matt Bohn
LinkedIn: https://www.linkedin.com/in/matthewjbohn24/
Connect with Matt Kleinrock
LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
Company: https://rockwayexhibits.com/
🚨 Register for the show: https://tinyurl.com/EventMarketingRedefined