Event Marketing: Redefined
Welcome to the go-to resource for event marketers. With each episode, we dive deep into the world of event marketing, bringing in industry leaders to discuss trends, strategies, and success stories. We're not just talking about creating trade show booths; we're exploring how to craft success stories that drive tangible results.
We believe trade shows and events are not just a cost of doing business but an essential sales and marketing strategy, and have the potential to propel your brand growth and significantly impact your bottom line.
We understand the industry can be complex, with challenges around under-resourced staff, budget allocation, and much more. That's why we're here—to provide guidance and expertise so you can do better, be better, and expand your career.
Join us on this journey to get results, grow your brand, and experience the revolution of event marketing!
“Event Marketing: Redefined'' is hosted by trade show and event marketing expert, Matt Kleinrock, CEO of Rockway Exhibits + Events.
Event Marketing: Redefined
EP 148 | How to Come Up with the Big Idea: A Simple Framework for Creative, Strategic Event Concepts
Event marketers want to stand out. They want to tell a story. They want ideas, themes, and creative experiences that resonate.
But too often, the “big idea” gets lost in the scramble—buried under stakeholder pressure, budget constraints, and rinse-and-repeat tactics.
That’s why in this episode, Matt Kleinrock teams up with Pablo Gonzalez to break down a simple, step-by-step framework to help event marketers come up with their next great idea. Whether you’re planning a trade show, SKO, customer summit, or internal event—this approach helps you build creative concepts that actually stick.
You’ll learn:
✅ How to use brand truth + audience insights to shape your event theme
✅ Real examples of standout concepts—and why they worked
✅ What not to do when brainstorming (like copying cool things without context)
Stuck on where to start with something new this year? Hit play on this one.
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Connect with Pablo Gonzalez
LinkedIn: https://www.linkedin.com/in/pablotheconnector/
Connect with Matt Kleinrock
LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
Company: https://rockwayexhibits.com/
🚨 Register for the show: https://tinyurl.com/EventMarketingRedefined