Event Marketing: Redefined
Welcome to the go-to resource for event marketers. With each episode, we dive deep into the world of event marketing, bringing in industry leaders to discuss trends, strategies, and success stories. We're not just talking about creating trade show booths; we're exploring how to craft success stories that drive tangible results.
We believe trade shows and events are not just a cost of doing business but an essential sales and marketing strategy, and have the potential to propel your brand growth and significantly impact your bottom line.
We understand the industry can be complex, with challenges around under-resourced staff, budget allocation, and much more. That's why we're here—to provide guidance and expertise so you can do better, be better, and expand your career.
Join us on this journey to get results, grow your brand, and experience the revolution of event marketing!
“Event Marketing: Redefined'' is hosted by trade show and event marketing expert, Matt Kleinrock, CEO of Rockway Exhibits + Events.
Event Marketing: Redefined
EP 166 | Beyond the RFP: How Smart Venue Sourcing Drives Better Events
Venue sourcing takes an enormous amount of time and most event marketers have even less of it than ever before.
Between skyrocketing pricing, surprise fees, and increased pressure to deliver inclusive and sustainable experiences, venue sourcing is more complex than it’s ever been. Yet event pros are still expected to “just figure it out” on their own.
In this episode, Michael Hudson shares 30+ years of sourcing expertise—debunking the biggest myths in venue sourcing and showing what to watch for, how to negotiate, and how to choose partners that protect both your budget and your attendee experience.
Here’s a glimpse of what you’ll learn:
✅ How to see total value—not just room rate—by evaluating concessions, flexibility, and hidden fees
✅ When it’s worth outsourcing sourcing (and how to stay in control when you do)
✅ How sustainability and accessibility are now core sourcing requirements, not box-checking
If you’re anxious about making venue decisions, this episode can save you time, money, and a whole lot of stress.
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Connect with Michael Hudson
LinkedIn: https://www.linkedin.com/in/michael-hudson-b1420a7/
Connect with Matt Kleinrock
LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
Company: https://rockwayexhibits.com/
🚨 Register for the show: https://tinyurl.com/EventMarketingRedefined