Event Marketing: Redefined
Welcome to the go-to resource for event marketers. With each episode, we dive deep into the world of event marketing, bringing in industry leaders to discuss trends, strategies, and success stories. We're not just talking about creating trade show booths; we're exploring how to craft success stories that drive tangible results.
We believe trade shows and events are not just a cost of doing business but an essential sales and marketing strategy, and have the potential to propel your brand growth and significantly impact your bottom line.
We understand the industry can be complex, with challenges around under-resourced staff, budget allocation, and much more. That's why we're here—to provide guidance and expertise so you can do better, be better, and expand your career.
Join us on this journey to get results, grow your brand, and experience the revolution of event marketing!
“Event Marketing: Redefined'' is hosted by trade show and event marketing expert, Matt Kleinrock, CEO of Rockway Exhibits + Events.
Event Marketing: Redefined
EP 167 | The Coolest, Smartest Event Ideas We’ve Seen (and Why They Worked)
Every brand wants the next big experiential idea. But too often, what gets delivered is safe, predictable, and easy to forget.
Audiences are craving creativity. They want experiences that surprise them, move them, make them pause. And behind every “cool idea” that actually worked is a deeper story—why it mattered, how it connected, and what made it resonate long after the lights went down.
But what if you’ve never walked through SXSW or experienced Cannes in person? What if you don’t have easy access to the creative executions that make people stop and pay attention?
Matt Kleinrock brought the inspiration straight to you in this episode featuring Joe Rivers (Manager, Global Experiential Marketing at Dolby) and Eva Phelan (Senior Creative Producer at Heaps + Stacks).
They brought the examples. You get the insights:
✅ The activations that grabbed their attention as consumers, not just marketers
✅ What big brands are doing to capture attention and connect face-to-face
✅ The stories and impact behind the ideas that actually worked
If you’re hungry for creative inspiration and want to know what’s actually working in experiential right now, this is your refresh.
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Connect with Them
Joe Rivers: https://www.linkedin.com/in/joe-rivers/
Eva Phelan: https://www.linkedin.com/in/eva-phelan/
Connect with Matt Kleinrock
LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
Company: https://rockwayexhibits.com/
🚨 Register for the show: https://tinyurl.com/EventMarketingRedefined