Event Marketing: Redefined
Welcome to the go-to resource for event marketers. With each episode, we dive deep into the world of event marketing, bringing in industry leaders to discuss trends, strategies, and success stories. We're not just talking about creating trade show booths; we're exploring how to craft success stories that drive tangible results.
We believe trade shows and events are not just a cost of doing business but an essential sales and marketing strategy, and have the potential to propel your brand growth and significantly impact your bottom line.
We understand the industry can be complex, with challenges around under-resourced staff, budget allocation, and much more. That's why we're here—to provide guidance and expertise so you can do better, be better, and expand your career.
Join us on this journey to get results, grow your brand, and experience the revolution of event marketing!
“Event Marketing: Redefined'' is hosted by trade show and event marketing expert, Matt Kleinrock, CEO of Rockway Exhibits + Events.
Event Marketing: Redefined
EP 173 | The Core Principles of Strategic Event Marketing: Measurement, Ownership, and Pipeline Impact
Event marketers have spent years being asked to execute flawlessly—booths built, shows staffed, leads scanned.
But the conversations Matt Kleinrock and Coty Adams keep having tell a different story: execution alone is no longer enough. Strategy exists… it’s just not being consistently applied.
This special compilation brings together the most defining moments from Matt and Coty’s conversations this year, centered on what actually moves events from a cost of doing business to a business-driving channel.
You’ll hear perspective on:
✅ Why event portfolio design and success metrics matter more than how many shows you attend
✅ How measurement, not attribution perfection, creates credibility with leadership
✅ What real sales alignment and follow-up ownership look like when events are treated as business events
Listen with a pen in hand. This one isn’t about inspiration, it’s about how event marketers level up when execution stops being the end goal.
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Episode Links
EP 153 | Stop Wasting Events: Strategic Takeaways from CEMA Summit 2025
[https://www.buzzsprout.com/2035112/episodes/17614073](https://www.buzzsprout.com/2035112/episodes/17614073)
EP 142 | The Current State of Events: Data, Strategy & Smarter Spend
[https://www.buzzsprout.com/2035112/episodes/17196667](https://www.buzzsprout.com/2035112/episodes/17196667)
EP 155 | Fixing the Sales Handoff: How Event Marketers Can Drive Follow-Through and Results[https://www.buzzsprout.com/2035112/episodes/17703581](https://www.buzzsprout.com/2035112/episodes/17703581)
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Connect With Us
Matt Kleinrock: [https://www.linkedin.com/in/matt-kleinrock-9613b22b/](https://www.linkedin.com/in/matt-kleinrock-9613b22b/)
Coty Adams: [https://www.linkedin.com/in/cotykadams/](https://www.linkedin.com/in/cotykadams/)
Our Company: [https://rockwayexhibits.com/](https://rockwayexhibits.com/)
🚨 Register for the show here: [https://tinyurl.com/EventMarketingRedefined](https://tinyurl.com/EventMarketingRedefined)