Event Marketing: Redefined
Welcome to the go-to resource for event marketers. With each episode, we dive deep into the world of event marketing, bringing in industry leaders to discuss trends, strategies, and success stories. We're not just talking about creating trade show booths; we're exploring how to craft success stories that drive tangible results.
We believe trade shows and events are not just a cost of doing business but an essential sales and marketing strategy, and have the potential to propel your brand growth and significantly impact your bottom line.
We understand the industry can be complex, with challenges around under-resourced staff, budget allocation, and much more. That's why we're here—to provide guidance and expertise so you can do better, be better, and expand your career.
Join us on this journey to get results, grow your brand, and experience the revolution of event marketing!
“Event Marketing: Redefined'' is hosted by trade show and event marketing expert, Matt Kleinrock, CEO of Rockway Exhibits + Events.
Event Marketing: Redefined
EP 181 | RFPs for Event Agencies: How to Ask Better Questions and Choose Better Partners
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
How do you know if the event agency you hired is actually a strategic partner? Or just a middleman?
Choosing the right agency partner can shape the success of an entire event program, yet many teams still rely on RFP processes that miss what truly matters.
In this episode, Matt Kleinrock sits down with event strategist and fractional Head of Events Gianna Gaudini to unpack how organizations should rethink agency selection from the start. Together, they explore how event leaders can run smarter RFPs, ask better questions, and evaluate agencies based on strategic value rather than surface-level proposals.
You’ll learn:
✅ Why many RFP processes fail to reveal whether an agency can truly be a strategic partner
✅ What questions event leaders should ask agencies to uncover real capabilities and alignment
✅ Red flags that signal when an agency relationship may create more friction than value
With experience spanning Google, AWS, and Airtable, Gianna brings a unique perspective from both brand-side and agency-side roles.
Tune in to rethink how you choose agency partners and how better questions can lead to better event outcomes.
----------------------------------
Connect with Gianna Gaudini
LinkedIn: https://www.linkedin.com/in/giannagaudini/
Connect with Matt Kleinrock
LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
Company: https://rockwayexhibits.com/
🚨 Register for the show: https://tinyurl.com/EventMarketingRedefined