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Event Marketing: Redefined
Welcome to the go-to resource for event marketers. With each episode, we dive deep into the world of event marketing, bringing in industry leaders to discuss trends, strategies, and success stories. We're not just talking about creating trade show booths; we're exploring how to craft success stories that drive tangible results.
We believe trade shows and events are not just a cost of doing business but an essential sales and marketing strategy, and have the potential to propel your brand growth and significantly impact your bottom line.
We understand the industry can be complex, with challenges around under-resourced staff, budget allocation, and much more. That's why we're here—to provide guidance and expertise so you can do better, be better, and expand your career.
Join us on this journey to get results, grow your brand, and experience the revolution of event marketing!
“Event Marketing: Redefined'' is hosted by trade show and event marketing expert, Matt Kleinrock, CEO of Rockway Exhibits + Events.
Event Marketing: Redefined
EP 182 | Why Your Trade Show Booth Isn’t Working — And How to Fix It (Guest Appearance on Behind the Experience Podcast)
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Most trade show booths fail for one simple reason: they’re built to be seen, not experienced. In this conversation, Matt breaks down why the old playbook no longer works and what actually drives pipeline today.
Learn:
✅ Why “show up and pitch” is killing engagement and what to replace it with
✅ How pre-show and post-show strategy often matter more than the booth itself
✅ What it really takes to turn events from a cost center into a revenue driver
In this guest appearance on the Behind the Experience Podcast, Matt Kleinrock joins Francisco Opazo of Eventify to unpack the shift happening across trade shows and B2B events.
The conversation goes beyond booth design and into strategy -- covering audience intent, experience design, and how today’s attendees engage on the show floor.
From aligning sales and marketing to rethinking how events influence the full customer journey, this episode challenges the way most teams approach events today and what needs to change moving forward.
If you want your events to actually drive pipeline, not just check a box, start here.
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Connect with Matt Kleinrock
LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
Company: https://rockwayexhibits.com/
🚨 Register for the show: https://tinyurl.com/EventMarketingRedefined