Event Marketing: Redefined
Welcome to the go-to resource for event marketers. With each episode, we dive deep into the world of event marketing, bringing in industry leaders to discuss trends, strategies, and success stories. We're not just talking about creating trade show booths; we're exploring how to craft success stories that drive tangible results.
We believe trade shows and events are not just a cost of doing business but an essential sales and marketing strategy, and have the potential to propel your brand growth and significantly impact your bottom line.
We understand the industry can be complex, with challenges around under-resourced staff, budget allocation, and much more. That's why we're here—to provide guidance and expertise so you can do better, be better, and expand your career.
Join us on this journey to get results, grow your brand, and experience the revolution of event marketing!
“Event Marketing: Redefined'' is hosted by trade show and event marketing expert, Matt Kleinrock, CEO of Rockway Exhibits + Events.
Event Marketing: Redefined
EP 193 | Your Event Isn't the Problem. Leadership Is.
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Your event wasn't the problem.
Ask any event marketer to be honest, and they'll tell you exactly how they'd build a stronger show if they had the budget, the runway, and the right people in the room saying yes at the right time.
But shrinking resources, last minute executive pivots, and stakeholders who show up late with big opinions are quietly wrecking programs that were never broken to begin with.
This conversation echoes what senior leaders spent two days saying out loud at Event Marketing Congress 2026.
In this episode, Matt Kleinrock and Coty Adams get honest about:
✅ Why leadership keeps chasing the shiny object instead of sticking to a plan
✅ The sales and marketing gap nobody wants to name out loud
✅ Who actually owns event decisions and why the answer is usually nobody
It's the conversation event marketers wish they could have with their own leadership team.
Tune in live August 5 at 1 PM ET. Bring your own war stories, we're reading comments live.
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Connect With Us
Matt Kleinrock: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
Coty Adams: https://www.linkedin.com/in/cotykadams/
Our Company: https://rockwayexhibits.com/
🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined