Take 5 With Cleanfax – an ISSA Podcast
Take 5 With Cleanfax is a video and podcast program from ISSA specifically for the contract carpet and floor cleaning and disaster restoration industries. The series focuses on management and marketing topics, technical tips, emerging news and more, all in five minute segments for busy business owners, managers, and technicians. Want to be a guest on the show? Connect with Jeff Cross, Cleanfax Media Director, at jeffcross@issa.com.
Episodes
57 episodes
First-Time CEO, Big-Time Impact: Kelly Brewer on Her First 90 Days
Listen to Kelly Brewer, the new CEO of Insurcomm, describe her journey and the future of the company.
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5:36
The Business Case for IAQ: Turn Clean Air Into Clean Profit
Listen to industry pro Amy Prihoda discuss how she taps into the power of selling indoor air quality to her clients.
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6:06
NORMI Establishes Medical Advisory Board to Strengthen Assessment and Remediation Standards
Listen to Doug Hoffman describe this new intiative.
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5:17
How A Website Pricing Page Can Boost Organic Rankings
Listen to Joe Burnich with Big West Marketing share why a pricing page might be a game changer to your company website.
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5:07
Website Content: What to Do and What to Avoid
Listen to Joe Burnich with Big West Marketing share in under five minutes his favorite do's and don'ts.
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5:03
Inside the 2025 Violand Executive Summit: Exclusive Strategies for Success
Listent to Tim Hull, the president and owner of Violand Management Associates, outline the plan for this year's event.
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4:54
How to Handle a Customer Callback Following a Complaint
Listen to Kyle Kluth share what Pinnacle Eco Clean does when they get the inevitable phone call.
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7:27
The Ultimate Strategy to Finding the Very Best Clients
Listen to Richard Rykbos outline his own company's strategy to the very best clientele.
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9:26
How to Make Changes to Your Google Business Profile and Avoid Penalties
Listen to website and SEO expert Joe Burnich outline a plan to make changes to Google accounts without getting penalized.
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6:19
How Google Views 200 Feet and How it Can Impact Your Company
Listen to Joe Burnich share an interesting fact about Google and a rule it enforces.
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6:36
Mastering the Walk-Through - With a Side Dish of Listening
How do you conduct a walk-through or inspection of a customer's home? Kyle Kluth with Pinnacle Eco Clean shares solid tips.
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6:57
Maximize Your Marketing ROI: Tap Into the Power of PPC and PPL
Listen and see what advertising strategies you could be missing out on to gain new business.
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6:14
Mastering the Art of Price Renewal: Strategies for Navigating Tough Conversations
Listen to business coach Jeff Carmon outline how to deal with clients when it is time to raise your prices.
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10:45
Avoid Getting Burned By 'The Check Is In the Mail' Client
Listen to Steve Toburen describe strategies to get paid on time each and every time you complete a job.
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6:52
How to Handle the 'I Won't Be There' Client
Listen to the strategies Steve Toburen shares on how to handle this situation.
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5:54
In Memoriam: John Sales Leaves a Lasting Legacy
Listen to Samuel Sales talk about his father's passion for the carpet cleaning industry and how he will be missed.
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4:40
AI Unleashed! The Broader Applications for Cleaning and Restoration
Listen to Dean Mercado and Jeff Cross discuss ways to use AI beyond generative text.
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5:44
Surcharges: A Smart Move or a Customer Turnoff?
Listen to business strategies aimed to help you keep your valuable customers.
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6:36
From Planning to Execution: The Violand Executive Summit Experience
Listen to Chuck Violand explain the history and impact of his annual event.
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5:15
No Spam Zone: How to Strategically Use Email Marketing to Land Valuable Clients
Listen and learn how to get real results from your email marketing efforts.
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7:38
Podcasting With Purpose: How to Stand Out in Your Local Market
Learn how you can tap into the power of podcasting to target customers locally.
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7:44
The Crucial Role of Accountability in Cleaning and Restoration
In this episode of Take 5 With Cleanfax, Phillip Rosebrook with Partner Business Mentors outlines how important accountability is to success and company growth.Being accountable for our actions is important, as it can foster trust, tran...
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5:27
The Untapped Strategic Advantage of Google Business Profiles For Cleaning and Restoration Companies
Google Business Profiles serve as a vital tool for companies seeking to expand their customer base and enhance profitability. By providing a comprehensive online presence, including business information, reviews, photos, and location details, G...
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2:55
How Cleaning and Restoration Companies Can Tap Into the Power of Video Marketing
As a cleaning or restoration business owner, what type of marketing strategies do you use? Most likely the traditional methods, all aimed and focused on getting referrals. Have you considered the power of video? In this episode of Take 5 With C...
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5:46
How AI Chat Bots are Reshaping the Cleaning and Restoration Industries
As we start to see a rapid increase in the use of Artificial Intelligence, or AI, many wonder how to onboard and maximize it to help with various company management tasks. One way AI is becoming useful is by responding to telephone inquiries wi...
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6:47