Barefoot Business
Barefoot Business conversations with event professionals and segments from the Club Ichi Telethon Membership Drive, held December 12th, 2024!
Podcasting since 2022 • 13 episodes
Barefoot Business
Latest Episodes
The Art of Personalization: Live Event Calligraphy & Engraving with Jenny Blaschke
Jenny Blaschke, a live event calligrapher and engraving artist, and Liz Lathan discuss the high-stakes world of personalizing luxury gifts, from engraving $300 cameras to hot foiling leather goods. Jenny shares how she transitioned from wedding...
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35:34
Event Marketing, Audience Growth, and the Power of Advocacy with Tamar Beck
Liz Lathan and Tamar Beck, CEO of Gleanin, talk about her journey from trade show organizer to tech entrepreneur. Tamar shares how Gleanin helps event marketers scale audience acquisition through advocacy and network effects, plus insight...
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32:09
Building an Event Business That Thrives with Heidi Hiller
Liz Lathan and with Heidi Hiller, founder of Innovative Party Planners, discuss building a successful event business from the ground up. Heidi shares her journey from graphic designer to event mogul, covering topics like scaling a business, man...
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38:01
Building Wellbeing in Events: How to Shine Without Burning Out with Mark Mohammadpour
Liz Lathan is joined by Mark Mohammadpour, founder of Chasing the Sun, to discuss creating a culture of wellbeing in events. Mark shares his journey from PR executive to wellness advocate, offering actionable tips on reducing burnout, set...
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34:31
Creative Sponsorships, Corgis, and Cybersecurity Bathrooms: MK Granados Brings the Ideas
In this episode of Barefoot Business, Liz Lathan chats with MK Granados, the brilliant mind leading sponsorship innovation at Informa Markets. From orchestrating trade shows and brand activations to finding new ways to create meaningfu...
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34:44
