Event Marketing, Audience Growth, and the Power of Advocacy with Tamar Beck

 Liz Lathan and Tamar Beck, CEO of Gleanin, talk about her journey from trade show organizer to tech entrepreneur. Tamar shares how Gleanin helps event marketers scale audience acquisition through advocacy and network effects, plus insights on the evolution of their Activate event and podcast. They discuss the challenges of being a non-technical founder, the role of AI in event marketing, and how building community drives success. 

Want to be a guest on the Barefoot Business Podcast? Join Club Ichi as an Insider member today! https://www.weareichi.com/