Selling Less, Solving More: David Childs on Exhibits, ROI, and Human-Centric Sales

 Liz kicks off a new season with David Childs (SWX Global) on why exhibits still deliver ROI, and why modern sales is “consultant, not closer.” They cover 2025 floor trends, budget realities, good/better/best proposals, in-person outreach, backup plans when things break, and using your exhibit partner as an ROI insurance policy across the show calendar. 

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