Barefoot Business
Barefoot Business conversations with event professionals and segments from the Club Ichi Telethon Membership Drive, held December 12th, 2024!
Barefoot Business
From Rock Bands to ROI: Dax Callner on Smarter Event Measurement
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Club Ichi Caregivers
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Liz and Dax get real about event measurement: why attribution is shaky, how to prove behavior change and brand lift, the one survey question that matters, and replacing “dwell time” with right-time throughput, plus honest reporting that wins trust.
Want to be a guest on the Barefoot Business Podcast? Join Club Ichi as an Insider member today! https://www.weareichi.com/
