Conversations to Content Gold: How AI Is Capturing the Real Value of Events with Vamshi Velmajala

 What if every conversation at your event didn’t just happen… but actually worked for you afterward? In this episode of Barefoot Business, Liz sits down with Vamshi of Snapsight to unpack how AI is transforming live event content into actionable insights, shareable moments, and strategic intelligence. From spontaneous think tanks to massive conferences, they dig into how capturing real conversations, not just presentations, can fuel marketing, deepen attendee value, and finally answer the question: what did we actually get out of this event? 

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Transcript

SPEAKER_00 0:00

Welcome to Barefoot Business, the podcast where we kick off our shoes and dive into real, unfiltered conversations about the business of events. I'm your host, Liz Lathan, co-founder of Club Ichi. And together with our insider members, we'll explore strategic event marketing topics that matter most to our community. Oh boy, welcome to our Barefoot Business Podcast. I'm Liz and I'm here with Vamshi of Snapsite today. And Vamshi, we just got to use your tech for the first time, and I'm so excited to talk to you about it because I loved everything about it. How are you today?

SPEAKER_02 0:31

Yes, I'm doing really well, and I'm super excited to be with you as well. And then I'm following Lobby T for a while. And spontaneous think tank is a really good format that I see the future in. Yeah.

SPEAKER_00 0:43

Oh, I love you saying that. Thank you. So okay, I did you start Snapsite? Is this your company?

SPEAKER_02 0:51

Uh in a way. So uh this used to be part of GiveMe. So we are we were part of a broad company. Give me is a company based out of Singapore. Uh we are in uh Event Tech for more than 15 years, and then when this whole chat GPT wave hit, right? So we had basically two options. One to do something new with it, and then two, uh bolt on this uh AI thing on top of the existing that we are doing. So we chose uh first path. We we we really wanted to build a few tools to see what really clicks, right? So we have done a few tools. Uh one of the first things that we did is Spark, uh, which is in collaboration with PCMA, and then we have also built uh few other tools as well, sustainability hub for events, that is with the collaboration with uh ENZC, and then we have also built Snapsite as well. So completely different use cases. And I wasn't sure.

SPEAKER_00 1:51

I okay, so I remembered Give Me from a PCMA years and years and years ago, and then uh Spark kind of came out of nowhere, people were talking about it. I haven't found people that are using it yet, though. So tell me who is like the primary user and what do they use Spark for?

SPEAKER_02 2:05

So Spark is uh because see, uh, we are two, two and a half years past the real starting point, right? Yeah. In the beginning, so there used to be this blank page intro that what can you do with a large language model? And usually the answer is you can do everything. So that that usually confuses people. So Spark is like a uh built uh prompt library that we have created so that you can use without knowing how to specifically use or how to take advantage of a large language model. Then we have built a bunch of jobs to be done, like session description, task description, speaker bios, repurposing content, and a lot of use cases. Yeah, so that is like a full display of all use cases that you can do with.

SPEAKER_00 2:50

So it's like take AI, give it some guardrails around events, and then let the event professionals not be like, I don't know what to do with it, but hone it in and be like, here's what we can do with it. Let's make your life easier. Yeah, awesome. Yeah. So, you know, in Clameci we did an AI hackathon last year. That did you hear about this project we did? Yes, it with this six-week program where we had a bunch of volunteers try to use as much AI as they could to create an event about AI. So it's a very meta kind of thing. But it was like, and Spark was one of the things that came up is like we should use this tool in the planning to create some templates and things like that. So I know that part of the team was leveraging it for the program. So that's really cool. So then did Spark did Spark spark SnapSight, or was Snapsite like a okay, people are doing that?

SPEAKER_02 3:35

Yeah, yeah, yeah. So uh both that I would say uh serve different purposes, as in like Spark is very similar to your broad, broad tone, like Chat GPT Claude where you can do VN number three. Snap site is a very pointed solution that we have started with because again, uh uh if you want to do because uh this is an example a lot of people uh do ask me as well, okay. Can't I do my own summary using chat GPT and cloud? Yes, but imagine doing it for uh event with 200 sessions, nine stages, like 50 sessions, 60 seconds. The the moment you add scale into the problem, and then the reliability matters a lot. You you want that to be done in a specific format, yeah, and then what when you didn't want this to become is a back-end service. Like this is not uh simply a back-end thing that you do and then you publish content, but this can be an attendee experience in itself, right? So you uh when you let the uh uh uh what is the final attendee know that they don't need to specifically take notes, they can completely concentrate on the session, they can engage more, and then we take uh much better no much more comprehensive notes, I would say, so that they can actually refer to. So, yeah, that is what uh SnapSite came up to be. Yeah.

SPEAKER_00 4:56

So the the original SnapSite was intended for conferences, catch people with a microphone, gather all the stuff, and then put together kind of a compendium that you can be like, you came to a conference, here is all the notes for sessions you went to and missed, take it back to your company. And so a very organized way of doing it, right?

SPEAKER_02 5:15

Yes, yes, yeah. We did it uh session by session, and the first uh the very first few events that we did, uh, that was a very basic approach. We used to have a different link for every session, and then that is what I actually love about this industry because people give so like really good feedback that hey, you can't stop us, we're very opinionated. Can you do this? Can you do one more thing? Can you do this? So so when once we started working with big events, then the requirements came in that then see when I was in my first uh like large event, I was on the backstage. Then I realized how intense it can get, right? Like everybody is super busy, tuned in, they don't have, and then I realized that they are managing so many things, right? The stage, the cues, the speakers, and all of that. And then I uh that's when the realization hit that we should not bother them by giving them 27 links, right? So then then we thought, okay, technology can should be able to help with this. So then we have created this is simplified a lot of things, I would say. Now we are in a stage where you don't need to like click on joining for every single session, you don't need multiple links. So we have basically streamlined the process much more, I would say.

SPEAKER_00 6:31

Yeah. So what allowed you to go above and beyond the AI note takers? Because I think you know, we're all used to Firefly and Fathom and Reed joining all of our meetings, and 50% of us don't even look at those notes ever again. So what you do next to make people go, oh, okay, now it's useful. Yeah.

SPEAKER_02 6:53

So see, I uh they they solve a very specific use case for Fireflies, Bathom, and all of that. One for a personal use case where you want to take notes or where you don't want to remember or take action items. Yeah, but they have a really good use in sales, right? Because if you are managing a team of 10, 20 salespeople, that quickly becomes a pool of data that you can look back. Okay, what is a customer saying when we are losing a deal? Are we adding any hints and all of that, right? So that sort of revenue uh intelligence is what it gets. And that same technology will not work for live event because live event is in itself is a showcase, right? So you need to have an attendee experience, and the way you look at the transcript, the way you look at session should be completely different. So that is where we have done a lot of optimizations on how we are looking at a session. Let's say uh over the course we have fine-tuned it in a way that if it's a medical conference, you will see that the takeaways are completely different. You will see much more longer quotes because the final consumer is a researcher, a doctor, right? So they want full quotes, they don't want a fancy, punchy tagline, right? Similar when it's a marketing conference, you you might want a fancy punchy tagline, like what are the top trends and all of that. So this the uh uh that's what I usually say. If a virtual meeting deserves a note taker, live events definitely deserve more, right? So yeah.

SPEAKER_00 8:25

Yeah, and what you built is unbelievable. So here, my my concern, my issue, my question. So I had a couple, um, and people have kind of brought the whole idea of when we're doing our spontaneous think tanks to record them. And so for those of you that have never been to a spontaneous think tank, I'll just give the quick five-second overview, which is it is 100% peer-to-peer, crowdsourced, created, and facilitated. So there aren't presentations. It is all a group of people sitting in like group therapy chairs just talking about things. And so the one thing I was nervous about recording, because a lot of these conversations get really personal and they get, you know, like we we every single event, there's one conversation where people cry. And I was in the one this time where people were crying. Like it was the solopreneur life kind of deep conversations, right? And so um, there was a concern from the privacy standpoint. Um, the second one was how would it possibly capture conversation, not presentation, and do anything useful with that information? So I was like, let's see how this goes. And then the the third part was what would the quality be like? And it's not like like old school conference calls where you're like, hey, this is Liz before you give your, you know, because in a room with actual people, you don't do that. And so for the recording, it's just voices talking. So did that matter? So those were my three experimental questions going into us working together at this. Um, and so Reddie on your team came in and he set up the computer in each of our four sessions, kind of in the middle. We had like coffee tables in the middle, so it was able to capture really well. Um, it our conversations are generally Chatham House rules, anyways, where you're not supposed to be like, well, Bob said this. It's definitely supposed to be anonymized conversation that kind of the key points are taken away. Um, but I have to say that the the concepts, the points, the the readouts that it captured were they blew my mind. They were phenomenal. Like it did such a great job of distilling the conversation, but then beyond just giving notes on what happened, this thing that you made was like it had every single one of our sessions in this sticky note looking style, which totally matches our vibe. It had a key quote from each session on each one. And then when you clicked into it, it did the gist of what happened. It did a quote that was overheard that was a standout. It gave four tips that you can use on Monday morning that came out of this session, and then some key like trends that came out of it. Trust was a trend in one, and nobody knows how to measure was a trend. It was phenomenal. Congratulations. I'm a convert.

SPEAKER_02 11:06

Yeah, like I mentioned, uh, once you know what kind of uh event you are capturing, right? Like let's say, uh, what do you say? Like I mentioned, uh, sales call needs to be looked in a completely different perspective. Yeah, those kind of optimizations do really matter. And then from a privacy point of view, again, we know that we are uh we are dealing with uh two things mainly. One, like you said, about the personal information, and then second, also copyrighted information. Yeah like because your content is your main mode, right? So then uh one of the things is that's why security has been a really big thing. Like I mentioned, our background comes from GiveMe, which is an event technology, and then we worked with a lot of governments as well. Singapore is Singapore the way and then we do have really uh what's a good security policies. So the way we are using these large language models is these are what you say private models, is the best way to describe it. It is like, let's say the same cloud, instead of directly using from them, we are hosting that in our own uh cloud environment, and then we are using it from there. That's the first point, and then second, within SnapSec, you will show that like you'll see that this is a very DIY platform, and then you can go and then you can make the settings such that we are not capturing speaker names at all. So those details, personally identifiable information and whether Wamshi said this, Lid says, because again, we've been doing uh just a tidbit. So far, we have completed more than 900 events with SnapSec. So we've been hearing a lot of feedback. Uh very uh initial feedback was this okay, what if I don't want codes? What if somebody doesn't want to share this? Can you lock this and all that? So all the minor features you'll see that they're baked in now. So that if it's a Chatham House rules, what we also do is we also don't retain uh there is an option where you don't retain the audio or the full transcript. So it's like basically somebody heard and wrote the summary, and that is what will be there in the settlements. That's cool.

SPEAKER_00 13:18

Yeah, so the way that we did it, we announced before any of the sessions began that um the rule is the facilitator of every session will ask is everyone in this room comfortable recording this session for the purposes of taking notes? And if anyone in the session says, I don't want to be recorded, we don't record that session. And that's just the agreement across the board. And of all of our 12 sessions, only one said I would prefer this one to not be recorded. He had some confidential information that they were discussing. And so we didn't record that one. And it worked out great. I mean, it's it'd be we still did some conversations about it afterwards, and I everybody was very happy with that solution. So yeah, that's really cool. Well, we've been seeing as well. Yeah, yeah. What's the next step? What's the few? Oh, well, and actually let me ask like this this view that I saw that you guys created for us of that we could send out to our attendees. Is that new? Is that a new feature of how you do stuff or is that how you've been doing it?

SPEAKER_02 14:11

Yeah, so that's a new feature, I would say. Like I said, uh, what do you say? We have just started a campaign called Snapsite World Tour. So the basically the concept is like we all we have also become uh event people, you know. Like now we are trying to combine two formats. One is a roadshow, and second one is a product launch, where in each stop we are launching a new feature. Nice. So yeah, so the first one that is, and then uh you are actually a great example of why we launched this feature. The moment the event is completed, you had actually to go back and copy the summaries, notes, and everything to do your own user, right? So this has been a pattern. And then we don't want to be a company where we are completely locking in your data or making it difficult for you to do that, right? So that's why we have the first thing that we launched at Club Each is Snapsite, uh, MCP, so that you can actually pull in the full transcripts, takeaways, everything we have captured, and then you can do whatever you want, right? You can go into Cloud, uh, you can uh you can prepare your summary, you can prepare your document and all of that. And then the one that I showed you, that is part of the next feature. Uh, we are calling it Studio because we have, like I said, we have realized that uh we can't be generic with an AI, right? You don't need to add just functionality, but we need to have that jazz as well. So with Studio, you can do your own thing, like you can create like on-brand microsites, uh, PDFs, LinkedIn carousel decks, and all of that. So those are also something which are on the way, I suppose you'll see some of the new carousels that we have created from a conversation, uh, conversation format.

SPEAKER_00 15:57

Yeah, I'm excited to see that. And then I know that you had asked me, are there any social tiles you want to make from this or carousels you want to make from this? And I was like, yeah, let's see what that is. That's that's great. So from an event organizer standpoint, to be able to take the sessions, the conversations that happened there, and then have it turned into branded, ready-to-post content that you can do something with. I mean, it takes content teams weeks sometimes to pull some of the stuff together. So to have that at your fingertips and be able to get it out to the people that couldn't come, um, or even for the attendees to go share, because that's part of it. It's like I was there, I was part of this, I get to amplify my own eminence by sharing the fact that I was at this thing and I learned this and I want to share it with my people too. So that's super cool.

SPEAKER_02 16:39

Yes. And then uh imagine the value of because again, when you just look at content from a promotional point of view, you see that you would want to make it video on demand and all of that, which is fine. But that is an asset that you are spending so much money on, right? Like you fly in speakers, you spend a lot of time in crafting an agenda and all of that, and then we are essentially throwing that content away, right? Like we might make some marketing materials, but let's say some of these organizations that we are working with, they are capturing like 20, 30, 40 events every year that they're doing. And imagine the kind of intelligence that we can get from the business events. What are the topics that we have? Like I said at the beginning, what if you do an analysis on all of your content and you see that every year you are talking about same five topics? Sustainability is the new new thing or technology is going to change. Yes, but are you really speaking to your final uh audience that you are supposed to, right? So that can actually drive what kind of content you produce later. And this is a content which should not go waste. This should not just be live captions, this should not just be transcript, this should not just be video on demand, but this becomes uh intelligence, especially from a corporate point of view, also, right? Like you're spending so much money, and if this becomes intelligence, you will see a lot of value as well. And from a corporate marketer point of view, you can show so many things.

SPEAKER_00 18:11

Yeah, absolutely. And then as use it as a bellwether for future things. So if you do the content capture, you turn into social posts and you can kind of A-B test and see what are people reacting to and responding to versus, yeah, nobody actually wanted to talk about that and they don't want to keep talking about that. And so now you know maybe we shouldn't be doing that one in the future stuff. I think that's that's really cool. So, what's the sweet spot for a company that would bring SnapSight in? Is it okay for small association type of events? Does it have to be a mega giant program?

SPEAKER_02 18:41

No, yeah. So uh spontaneous think tank is a great example, right? So yeah, we had 50 people. Yeah, whatever kind of even small conversation, like I mentioned, for that particular group who is producing that event, it is really valuable, right? You are you are again gathering people and then you are capturing that, that becomes super valuable. And then uh for I would say this is uh for a large event, we already know the use case why this can be useful. But even for small events, this can become super useful because small events means also very small teams. You might have one person who is in charge of marketing and producing content and all of that. What if we can fuel their marketing team, right? Like with the conversation that we have captured, we'll be able to give you more stuff out of it, which will give you more mileage.

SPEAKER_00 19:28

Yeah. Ah, that's a really good point. And then how does the pricing work? Is it one price? Does it scale? Because I think that's the other concern.

SPEAKER_02 19:36

Yeah, we do have a scale. Um, I mean, like for one to twenty sessions, we charge, uh we charge a certain rate, and then beyond 20 sessions at 10. And then we are also seeing that more and more, and then by the way, we do have a special pricing for nonprofits as well. Like I said, we do realize that they again have tight budgets and small teams. We do want to support that. Uh, and yeah, so if we are seeing more interest in a subscription kind of thing as well, where people don't want one session, two sessions, but you can take advantage of the volume, right? Like let's say these many, and uh anyways, your credits will roll over and you will be able to do more stuff with it.

SPEAKER_00 20:16

So is there a version that can join webinars as well, or is it for live in person?

SPEAKER_02 20:21

You do have webinars which can join your Zoom meetings, Teams, and Google Meet and all of that as well.

SPEAKER_00 20:27

Wow, okay, that's incredible. So if you do have multiple breakout rooms, I mean the majority of conferences have hundreds of breakouts. Is it as simple as just having a laptop there and turning it on?

SPEAKER_02 20:39

Yes, that's right. That's right. We you we just need a laptop, and the way we one of the things that we had to uh innovate on are two things. One is the live experience, but also the capture thing, right? KV teams, they're also pretty busy, and then we don't want to be a burden on top of them. So we are doing a lot of innovations on how we can simplify that whole capture where we have the what do you say, first uh agent, which really does a job in a physical uh setting for a uh Yavy point of view. What seemingly small problem is that when to start the session and when to stop the session became so difficult to solve. You know, we've tried, we've tried so many times, and then now we have a very reliable version where it is right 95% of the times, and then we do have some mechanisms on the back end as well, which means we as Snapside team can help you from across the borders. Means we can be in India, we can be in Singapore, and we can help you manage a session in US and UK as well.

SPEAKER_00 21:46

So yeah, that was one of the my concerns, I think, is that you know, we have if you have hundreds of breakout rooms and the breakout speakers are just kind of walking in, setting up and starting, and you can't trust the in-house AV team to remember to hit the button. The time or they're running off and doing you know something else. So, um, how do you manage that? So, is it you have remote teams that are just making sure that it's turned on? Is that how that works?

SPEAKER_02 22:10

And then on on top of it, we do work with the event teams as well, right? Uh again, I uh we uh what do you say? We always say that we are not just a SaaS company. If you are in events, you are not just a SaaS company because if it is for a live event, somebody got to pre-check it. While event, if something goes wrong, somebody should be on standby and all of that. You can't simply purchase the product by like digitally and say that it's done. Yeah. So we we do realize that, and then we do have really good uh support teams in here who will coordinate with the YAV teams, event teams to make sure we are delivering the experience that we're supposed to have.

SPEAKER_00 22:50

Yeah, I think you've been in the industry long enough to know that hospitality is part of your SaaS product. You've done a great job building that in. That's great. So, what's next on the horizon?

SPEAKER_02 23:04

So uh super exciting things, I would say. Um, over uh like I said, as a part of World Tour, we are we'll be in like six events over next seven weeks. Okay. Um next stop is Singapore, uh, meeting show by Nordstar. So we'll be there, and there is IMAX, and then there is Julius's demo, even tech day. So there are a lot of events going on. Uh, like I mentioned, um, we do want to give a great live experience. Uh, if you uh I'll be able to show you a few examples on how we are trying to do an innovation on live experience also. One great example is Gika Congress 2025. So, where uh they wanted to do a recap of sorts, right? Like, yes, you will show summaries and all of that, but uh three days event, you've spoken about so many topics, different people, you might have done surveys and all of that. So, combining all of that data, they were able to do a live presentation, like on the third day in the closing ceremony, they are able to show a visualization on a globe saying that hey, these are the topics that we have discussed, these are the key takeaways, we'll be sending you some of this stuff and everything. So, people get a sort of you know uh satisfaction that if you are part of a round table, you already see that okay, people are already considering that that didn't go to waste, right? So, those are the new live experiences that we are exploring. That is one area, and then a second area is like I mentioned, we do want to give more autonomy to given teams. As in, you can take your data, you can use it in Chat GPT, Cloud, and all of that, but within SnapSite, you can create some really new experiences, like a really great micro site that you can send after LinkedIn carousels and all of that, right? So, this what is it, these two parts are always there, as in live experiences and also the post-event content. These are uh two major things that we are always concentrating on. But uh again, what I want to compel people to do is that okay, even if you don't see, like these are already valuable, but even if you don't see a lot of value in this, you should always have your content somewhere so that you can actually derive intelligence from it. Right. So, like uh like the uh example I gave about sales calls, you can actually from a corporate company point of view, from an association point of view, you would get so many insights on what what your content is saying, what your speakers are saying, and then once you combine that with the rest of the data that you are capturing, you'll see patterns, right? Okay, this session, very less attendees, this topic, maybe we should not, right? And then uh uh what you need to plan. One of the things that we are also discussing with IMEX is that if you want to do a mix of on conference style, maybe you can look at day one topics and say that okay, these topics are very less covered. Maybe we can have some small fire camps around it. So a possibility because the large language models, the GPT and AI and all of this, these are giving us really great tools. And then we can one of the questions that you asked is that how does it know uh whether you're having a conversation, what is the right code to pick, and all of that. These this technology, it is becoming better and better, right? And then instead of just using it to be productive, yes, I can it can write emails, it can do all of that stuff, but we need to find creative ways to use it. And this is this is one of the creative ways, is what I assume.

SPEAKER_00 26:42

Yeah, no, I love it. And for all of these demo days and launches, you have my permission to use what you made for Club Ichi to show people what it actually looks like in a conversation, because I I I really think that it's kind of mind-boggling and it's beautiful. And it was what, a day after the event was over that this thing was just created and ready and absolutely amazing. And I didn't expect it come to come actually. So, because I had gone into the tool and was looking at the summaries that it had created, and I was taking snippets from the summaries to write my LinkedIn post and things like that. And then I get this email with this link, and I was like, whoa, unbelievable stuff. So I it's cool. I and I think that as you continue to evolve and get feedback, and that is the problem with us. We'll continue to tell you our ideas. But luckily, you're a creative being who likes to continue to implement these ideas. So how big is your team now?

SPEAKER_02 27:33

My team is right now around 15 people.

SPEAKER_00 27:36

Okay, wow.

SPEAKER_02 27:37

You've grown pretty well. Yes, yes. So like I said, uh, what is it? There has been really great reception, I would say. And then we do have really good partners. Yeah, uh, we are learning from them, and then yeah, there is always mutual value. And then from a team point of view, also we are scaling based on the need as well. Like uh customer success is one of the super important parts of this whole thing. So we are scaling that way, and then from an engineering point of view, also you see that uh a lot of these things will take uh a lot of time. Somebody should actually dedicatedly work on those minor fixes so that the final experience is really great.

SPEAKER_00 28:18

Yeah, yeah. Do you have you kind of narrowed down on who's generally the buyer inside the companies for this? Is it the content people coming at you or is it actually the event folks?

SPEAKER_02 28:28

Both, both. So depends on the organization's focus, I say. Uh, because uh sometimes it is uh head of communications, sometimes it is content, sometimes it is uh directly the CMO, right? Because they they eventually realize that okay, what are we doing with all of the content that we are producing? Virtual, in all of that. Okay, what are we doing with it? So we are seeing a wide range of use cases, and then we have seen some pretty off-the-bit use cases. We've had a couple of universities use this in their lectures to give takeaways after a lecture.

SPEAKER_00 29:06

That's great. And then the professor can write the test not using anything that was on there to see if students actually listened or not. No, I mean, you know, it's the next evolution of what we used to have as cliff notes, right?

SPEAKER_01 29:21

Yes, yeah.

SPEAKER_00 29:23

Oh, that what else have you seen? I love to see the way that other people are using it.

SPEAKER_02 29:28

Yeah, I I think one of the super early use cases is a bit similar to uh Klubichi's use case, where it was like a parliament room kind of setting where there are like rows and rows of people with mics. Usually uh typical live captioning and transcription, there is no what is it, no real use case there because people are speaking over each other and all of that. So that's one of the four like very uh like five months into this whole thing, somebody asked if we can really capture that, and then we want to give it a try. And that is where the things like idea cloud really make sense, right? So a lot of people discussing, speaking over each other and all of that. You see, and then I I really love when you start showing an idea cloud during a session because in like in the first five minutes, you will see only like two, three topics, and then you see that what you thought is the main topic is shrinking and some other topic is becoming bigger and all of that, right? So that kind of idealization really uh uh that is a discussion for uh finance. So they were discussing about so many topics, and once that whole thing is done, they were able to see the key ideas and takeaways from that. That really blew their mind. Because once you are out of that heated discussion, you'll not remember all the topics that you have discussed. Yeah, this becomes a really good way to capture that.

SPEAKER_00 30:53

Yeah, that is really interesting. So I'd love to see how they create the feedback on that in the word cloud. So we actually we didn't use the word cloud on this one, at least live, because we had a visual note taker at our event too. And so we had her stuff kind of going. Um, and so I'm looking to see if there's a way to take her final output and add it back into what the output was that we have from SnapSite so that we can put both of them in. And that's nice to have that human interaction with the AI thing and kind of put it all together and bring that together. That's kind of our vibe, right?

SPEAKER_02 31:21

Yes, and then we have actually collaborated with visual note-takers also. I think NordStar TMS London is a really good use case where we have collaborated with the visual note-taker where they were using that to create an illustration of like the topics and everything. Because uh imagine if there are six stages, right? So then they were able to condense that information and do a really good visual as well. So yeah.

SPEAKER_00 31:44

Right. And now you have this infographic in addition to actual insights that you can go take back. I think that's incredible. What else does our audience need to know about SnapSight or you, Vamchi?

SPEAKER_02 31:56

So yeah, uh, we are uh what do you say from my side? I'm especially passionate to see how this uh what do you say, uh evolves. Uh like I said, I am super open to feedback and new things actually. Okay. So uh we are uh I am the kind of person, if I'm doing 50 things and if you bring me 50 first thing and if it's exciting, I'll take that on as well.

SPEAKER_00 32:23

So I think about people, people in our industry all do that. Like we oh, I you know, and someone told me this recently, they said saying yes to one thing means saying no to five other things. And I'm like, I don't know, I just do all six.

SPEAKER_02 32:39

That's exactly the way, and then my team also they're also super supportive in that where we actually try to, and then um giving that personal experience for every single event really gives us a lot of satisfaction. Yeah because then luckily for me, the feedback is almost immediate when once you do uh really great live experiences, you will uh hear it in like three, four hours already that hey, this was a great experience, or okay, this didn't work and that didn't work. So the the feedback loop is super fast, and then we always are in a building mode, which I which I really love.

SPEAKER_00 33:14

Yeah, yeah, yeah, that's amazing. I am so grateful that our paths crossed and that we get to work together. We've just had such a great time, and I look forward to us doing way more fun things together. Please let me know what we can do together again. And I know that we're gonna see you again in our think tank in London, and then we have a San Diego one too, so we can do more. But if you have things that you want to experiment with, is there something that's like brewing in your head that you're like, ooh, what could that be? Do you do you have one of those kind of bucket list things for SnapSight to do?

SPEAKER_02 33:44

Yes, uh, there are a lot actually. Especially these uh new kind of formats, right? What is that that we can actually do within that session that we can help, right? So we have we have uh we experimented one, like one of the largest deployments and the riskiest deployments that we did was in Singapore, where they had 125 round tables. Wow. And they wanted to capture conversations, like thousand people, like 10 people in each table, thousand people speaking, and they want to distill that. So usually uh like the that's a bit risky, right? Because a lot of things can go wrong, like uh across 125 tables, a lot of things. Wi-Fi goes down, none of the computers work, like yeah, so but we we took it as a challenge, and that turned out to be super useful, right? So uh these new formats of uh events is what I am really uh uh really looking forward to because the lecture kind of format, when you when you actually talk to Gen Z, they are getting a bit bored of it, right? If I want to come and sit, like literally when I was at IMEX doing a panel, uh one of the audience members who is from like Gen Z, she said that if I had to sit and listen through it, why don't I do it while I'm commuting, right? So if I get to participate, then that's a different thing. But if I'm just listening for stuff, how do I do it? So I mean that's what our audience is doing right now.

SPEAKER_00 35:14

They're either gardening or walking the dog or riding in the car, they don't have to stare at us while we talk, they can listen and do things, which is how I feel about a lot of keynote stages and panel discussions.

SPEAKER_02 35:27

And then this what is this new age format? How can we help, right? So, how can we actually capture that conversation? What else we can do with that, or maybe using uh Yeah and everything, you might be able to have a completely different kinds of participation because virtual that wave that we had was a very uh reactionary wave, right? We didn't choose that. Sure, but now we have AI and virtual, like what are the new forms of digital engagement that we can create is what I'm actually passionate about. And maybe we can work together on designing a new one. Yeah.

SPEAKER_00 36:00

Oh, that's great. I think we should definitely do like a brain lab of some kind where we get in there and figure out what it could be, what and like you said, the way that technology is advancing so quickly, it there it there it almost feels like there are no limits anymore, which is a little bit terrifying in that you can go anywhere and do anything. And people like us will just keep saying yes to everything. So we we do need some of our event professional friends to be like, let's let's hone it in and give us some direction.

unknown 36:28

All right.

SPEAKER_00 36:29

So Bamchi, where should people look for you when they want to find out more about you or Snapsite?

SPEAKER_02 36:34

So you can always find me on LinkedIn. So my full name is Vamshi Velmajala, and then you can always go to uh snapsite.com as well. Uh we have a very small team, so you will hear back from us very quickly. And over next uh seven to eight weeks, we are in multiple places. Uh we are in uh Singapore, we are coming to Washington, IMX Frankfurt is really a big thing, London. So there are a lot of events that we are going to, and then we are also part of. We are going to San Antonio, Texas, and then finally the stop is Fi Expo in Costa Rica. So it is literally a world tour. So yeah. That's amazing.

SPEAKER_00 37:14

All right, and also see you inside of Clubichi. Yes. Amazing. Thank you again. This has been so fun. And let us know uh where is okay. Oh, let me ask that one last question. So about all of those events that you are going to, they're events that our community can go get to, right? So they're um all like IMEX they can go to, they can listen in on the demo day that Julius is doing and a few of those other ones so they can access you it in many of those as well, right? And see the product. Okay, fantastic. Awesome. Thank you so much, Vancey. This was amazing. Thanks for tuning in. If you'd like to be a guest on the show, join Club Eachy as an insider today at wearechy.com. That's weareici.com.