Larry Sutton
Larry Sutton earned his nickname not from preaching, but from a Southern Baptist cadence and an uncanny ability to rally a room—skills that would define a career built on value, trust, and relentless execution. After building Champion on a handshake deal and navigating Berg-Warner's exit from the industry, Larry sold at a premium and retired.
A tip about rent-to-own tires revealed exploding demand for custom wheels—and a deeper mission: safer commutes, reliable transportation, and dignity for working families. Larry launched Rent-N-Roll in Tampa, but discovered a fatal flaw: the name screamed "rims," leaving tire buyers at the door. A franchisee's experiment separating products unlocked hidden demand, sparking a rebrand to RNR Tire Express—premium retail with lease-to-own flexibility.