The RTO Show: "Let's talk Rent to Own"

The RTO Show Podcast is the podcast for the rent-to-own industry, hosted by Pete Shau, an industry insider with more than 20 years of experience in RTO operations, sales, leadership, marketing, and store growth.

Each episode brings candid conversations, practical insights, and real stories from the people shaping the RTO community, including operators, vendors, association leaders, store teams, industry veterans, and innovators helping move rent-to-own forward.

Pete’s conversations are built for seasoned veterans, newcomers, owners, managers, vendors, and anyone who wants to learn from the shared experiences, hard-earned lessons, and fresh perspectives inside the rent-to-own industry.

From lead generation, lead management, customer behavior, store traffic, door swings, sales process, collections, training, recruitment, and leadership development to technology, CRM integration, mobile-first shopping, Google ranking, Facebook ads, video marketing, advocacy, APRO, TRIB Group, RTO World, LegCon, and the future of the rent-to-own business model, The RTO Show helps listeners understand what is really happening in RTO.

If you work in RTO, serve the RTO industry, or want to better understand the people, challenges, trends, and opportunities behind rent-to-own, The RTO Show Podcast is your insider’s guide to the industry’s pulse.

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Guest

Daniel Jobrack

Dan Jobrack is the founder of DataTrue, a live data verification and skip tracing service marking its 19th year serving the rent-to-own industry. His path to fraud protection started in Navy crypto intelligence in the 1970s and 80s, followed by a decade in the payday loan industry and a role as national director of business development at Fidelity National Credit, where he managed major accounts like Chevron and AT&T. Seeing a gap in the tools available to high-risk retailers, Dan and his business partner built DataTrue to deliver what older systems promised but never achieved: instant, live data verification at the counter. Today DataTrue offers more than 40 products spanning front-end verification, skip tracing, early warning alerts, and instant criminal background checks, with nearly every product born from RTO dealer suggestions. DataTrue serves rent-to-own, shed, payday loan, and private investigation clients nationwide from its Pasadena headquarters.

Guest appearance on:

Verify First, Chase Less: How DataTrue Helps RTO Dealers Make Smarter Deals with Dan Jobrack