Building Credibility and Cash Flow Through TV Advertising ft. Tony Javier

Hey, it’s Jordan Samuel Fleming — and welcome back to That Real Estate Tech Guy! In this episode, I sit down with Tony Javier, real estate investor, entrepreneur, and founder of 10X TV, to uncover how TV advertising has become one of the most powerful yet underrated inbound lead sources for investors today.

Tony shares his incredible 24-year journey in real estate — from buying his first property after watching a late-night infomercial to creating a marketing system that has helped hundreds of investors generate consistent, high-quality inbound leads. We discuss how television, once considered an “old-school” channel, has evolved into a surprisingly affordable and high-ROI strategy for building credibility, generating motivated seller leads, and strengthening your brand presence in your local market.

Episode Timeline & Highlights

[0:42] – Welcoming Tony Javier, founder of 10X TV, and diving into the power of inbound leads.

[2:06] – Tony’s early days: how a late-night infomercial kickstarted a 24-year real estate career.

[5:22] – Building his first business, scaling too quickly, and learning from failure.

[7:12] – The poker game that led Tony to discover TV as a lead source.

[9:37] – Turning a winning campaign into 10X TV — helping other investors dominate their markets.

[11:02] – Why TV isn’t “dead” and still converts among target demographics like landlords and retirees.

[12:10] – The affordability of local TV: why it’s not just for big companies anymore.

[13:30] – Why inbound leads are gold — and how TV drives trust, compliance, and higher close rates.

[15:12] – The data that proves TV drives online search and credibility.

[23:14] – How being on TV builds credibility not only for acquisitions but also for raising private capital.

[28:36] – The conversion math: why one in five TV leads can become a closed deal.

[31:26] – How to evaluate whether TV fits your market and budget.

[35:02] – Why great systems and trained sales teams are key to maximizing inbound opportunities.

[39:22] – How to apply and check market availability for your own campaign.

5 Key Takeaways

1. TV marketing isn’t dead — it’s underused. Target homeowners still watch 2–3 hours of TV daily, making it a prime inbound channel.
2. Inbound leads convert better. One in five TV leads often turns into a deal — far better than cold-calling or texting.
3. Credibility multiplies results. Being on TV boosts trust with sellers, lenders, and partners instantly.
4. Affordability meets ROI. Most markets allow entry-level ad spends between $7,000–$10,000 per month for significant exposure.
5. Process beats performance. The investors who follow up fast, train their teams, and handle leads properly always win.

Links & Resources

• 10X TV – Learn how to generate inbound leads through TV: https://www.10xtvplus.com/
• Click Call Scale: The Real Estate Investor’s Ultimate Phone System Playbook – Get your FREE copy at https://clickcallscale.com/thatrealestatetechguy
• smrtPhone – The only phone system built for real estate investors: https://www.smrtphone.io/
• ThatRealEstateTechGuy.com – Explore all episodes and exclusive discounts on top real estate tech tools.

Closing

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