How to Get Hands-On With Your Entire Tech Stack in One Room ft. Jordan Fleming

This week I'm doing something a little different, a special solo bonus episode, just me, talking about something I'm genuinely fired up about: REI Tech Unlocked, happening September 19th through 21st in Dallas. This is the event I always wished existed in this industry but never did, so about four years ago, over drinks in Jamaica with Stephanie Betters from Left Main REI, we started dreaming about getting the best real estate investment technology companies in one room so investors could actually get hands-on with all of it at once. That dream is now real, built together with my good friend Steve Trang from Objection Proof AI.

The whole point of this event is hands-on access, not another conference where you leave hyped up with no idea how to execute. You'll be able to sit down face to face with the technology companies that actually drive your leads, your calls, your CRM, and your funding, whether you're already a customer looking to get more out of the tools you have, or you've never used them and want someone to set up your account and walk you through it in person. Meta, Salesforce, and Twilio are all going to be in the room talking about where AI is taking Facebook ads, CRM, and trusted calling over the next 18 months, and that matters directly to how you run your business. If you want to cut through the noise around which tech actually moves the needle instead of just chasing shiny objects, I'll have a link with 50% off tickets, and I hope to see you in Dallas.

Episode Timeline & Highlights

[0:00] – Introducing REI Tech Unlocked, September 19th to 21st in Dallas

[0:23] – The origin story: a dream conversation with Stephanie Betters in Jamaica four years ago

[1:27] – Partnering with Steve Trang of Objection Proof AI to bring the event to life

[1:53] – The basics: where, when, and the 50% off ticket discount available

[2:33] – Why technology is the one absolute necessity for scaling a real estate business

[3:41] – Calling out "shiny object syndrome" and who this event is really built for

[4:16] – What attendees get: seeing where the technology is headed over the next 18 months

[4:58] – Meta and Salesforce in the room on AI in Facebook ads and where CRM is headed

[4:58] – Jordan's own smrtPhone partnership with Twilio on trusted calling in the age of AI

[5:23] – Sitting down 1-to-1 with the exact companies whose tools you already use

[6:01] – What it looks like if you're not yet a customer: live account setup and onboarding

[6:42] – Why face-to-face access to your entire tech stack almost never happens otherwise

[7:05] – Avoiding the typical event trap of leaving motivated but with no execution plan

[8:10] – A break to highlight smrtPhone, the show's sponsor, and its 5,000 free calling minutes offer

[9:06] – Why volume-focused AI lead gen isn't the same as performance

[9:26] – The overlooked opportunity: AI search optimization for real estate investors

[10:11] – The value of being in a room where builders and top performers share what's actually working

[10:36] – The exhibitor list: Left Main, Objection Proof AI, Twilio, Meta, Salesforce, and more

[11:11] – Why technology is what lets you scale without inflating your overhead

[11:54] – Closing invitation and where to find the ticket link

5 Key Takeaways

1. Hands-On Beats Theoretical — REI Tech Unlocked was built specifically so investors leave with new systems actually onboarded, not just inspired with no plan for execution, which Jordan says is the most common failure mode of industry events.
2. Face Time With Your Tech Stack Is Rare — Sitting down one-on-one for a full hour with the exact companies that drive your leads, your calls, your CRM, and your funding is an opportunity most investors never get, whether you're already a customer or brand new to the tool.
3. Volume Isn't the Same as Performance — Chasing AI for lead volume alone misses a bigger opportunity: AI search optimization, making sure your business shows up when people are actually asking AI for recommendations, which almost nobody is focused on yet.
4. Shiny Object Syndrome Is the Real Enemy — Serious investors trying to build a real business need to know where genuine leverage comes from, not just chase the next quick-win tool everyone's talking about this month.
5. The Best Insight Comes From the Room, Not the Internet — Understanding what's actually working right now requires being where builders and top-performing investors are talking directly, not just reading about trends secondhand.

Links & Resources

• smrtPhone (sponsor) — the only phone system built for real estate investors, connecting your calls, texts, and AI voice agents to a best-in-class REI CRM. Listeners get 5,000 free calling minutes. — https://www.smrtphone.io
• REI Tech Unlocked 2026 (September 19–21, Dallas, Texas; hosted by Left Main REI, Objection Proof AI, and smrtPhone; 50% off tickets with the link in the show notes) — https://reitechunlocked.com/registration?promo=smrtphone50&utm_source=smrtphone 
• Left Main REI (Stephanie Betters) — https://www.leftmainrei.com
• Objection Proof AI (Steve Trang) — https://objectionproof.ai/
• That Real Estate Tech Guy (all episodes plus discounts on real estate tech platforms) — https://thatrealestatetechguy.com

Thanks for tuning in to this special one. If you're serious about scaling with technology instead of just chasing the next shiny tool, get yourself in that room in Dallas. Head over to reitechunlocked.com for the details and your 50% off tickets, and thatrealestatetechguy.com for all the episodes and some great discounts on the tech we talk about. More high-signal conversations coming next.