The Renegade Lawyer Podcast
I am more convinced than ever that nothing that traditional bar organizations are doing is going to move the needle on the sad stats on lawyer happiness ...
The root cause of all lawyers' problems is financial stress. Financial stress holds you back from getting the right people on the bus, running the right systems, and being able to only do work for clients you want to work with. Financial stress keeps you in the office on nights and weekends, often doing work you hate for people you don't like, and doing that work alone.
(Yes, you have permission to do only work you like doing and doing it with people you like working with.)
The money stress is not because the lawyers are bad lawyers or bad people. In fact, most lawyers are good at the lawyering part and they are good people.
The money stress is caused by the general lack of both business skills and an entrepreneurial mindset.
Thus, good lawyers who are good people get caught up and slowed down in bringing their gifts to the world. Their families, teams, clients, and communities are not well-served because you can't serve others at your top level when you are constantly worrying about money.
We can blame the law schools and the elites of the profession who are running bar organizations, but to blame anyone else for your own woes is a loser's game. It is, in itself, a restrictive, narrow, mindset that will keep you from ever seeing, let alone experiencing, a better future.
Lawyers need to be in rooms with other entrepreneurs. They need to hang with people who won't tell you that your dreams are too big or that "they" or "the system "won't allow you to achieve them. They need to be in rooms where people will be in their ear telling them that their dreams are too small.
Get in better rooms. That would be the first step.
Second step, ignore every piece of advice any general organized bar is giving about how to make your firm or your life better.
The Renegade Lawyer Podcast
Ep. 181 – How to Turn Your Expertise Into Scalable Income with Justin Montgomery
What if you could package your professional expertise into a scalable, passive income stream?
In this episode of The Renegade Lawyer Podcast, Ben Glass sits down with Justin Montgomery—former nurse practitioner turned serial entrepreneur—who built a multimillion-dollar continuing education business that helped him retire at 39.
Justin now teaches licensed professionals, including lawyers, how to launch and grow CE (continuing education) course businesses—without relying on spammy online tactics or social media ads.
They talk about:
- Justin’s journey from burnt-out clinician to financially free entrepreneur
- Why licensed professionals are uniquely positioned to succeed in the course business
- How to stand out and monetize your knowledge in a crowded, AI-saturated content world
- The power of content-first marketing (and why most online course creators fail)
- Why you don’t need CLE credits to create a course that sells
- Alternative ways lawyers can build authority and reach high-value clients through teaching
This is a masterclass in entrepreneurship for professionals who want more leverage, more income, and more freedom.
Justin’s company: ProCourse Start
Bonus resource: procoursestart.com/podcast/renegade
Listen now on Apple Podcasts, Spotify, or wherever you get your shows.
Ben Glass is a nationally recognized personal injury and long-term disability insurance attorney in Fairfax, VA. Since 2005, Ben Glass and Great Legal Marketing have been helping solo and small firm lawyers make more money, get more clients and still get home in time for dinner. We call this TheGLMTribe.com
What Makes The GLM Tribe Special?
In short, we are the only organization within the "business builder for lawyers" space that is led by two practicing lawyers.
One thing we're sure you've noticed is that despite the variety of options within our space, no one else is mixing
the actual practice of law with business building in the way that we are.
There are no other organizations who understand the highs and lows of running a small law firm and are engaged in talking to real clients. That is what sets GLM apart from every other organization, and it is why we have had loyal members that have been with us for two-decades.
I launched my first course and it generated like 50,000 bucks in like a couple of weeks and I was like, damn, I'm onto something here. So I just looked down on it. So I just kept pumping out more courses and I leveraged the knowledge of other professionals too and had them help me build courses. I essentially scaled and grew this continued education course empire. I leveraged the work and knowledge of other professionals to come in and build courses for us and the course business is what profits essentially. So, yeah, I scaled that to over a $15 million business and it basically allowed me to retire at the age of 39.
Speaker 2:Welcome to the Renegade Lawyer Podcast, the show that challenges the way lawyers and professionals think about life, business and success. Hosted by Ben Glass, attorney, entrepreneur, coach and father of nine, this show is about more than just practicing law. For over 40 years, ben has built a law firm that stands for something bigger. He's helped thousands of lawyers create practices that make good money, do meaningful work and still make it home for dinner. Each week, ben brings you real conversations with guests who are challenging the status quo Lawyers, doctors, entrepreneurs, thinkers and builders. These are people creating bold careers and meaningful lives without burning out or selling out. If you're ready to stop playing small and start thinking like a renegade, you're in the right place. Let's dive in.
Speaker 3:Hi everyone, this is Ben Glass. Welcome back to the Renegade Lawyer Podcast where, as you know, almost every episode I'm interviewing someone inside or outside of legal who's making a ding in the world. Today it's going to be a fun one. I've got Justin Montgomery on the program and Justin's got an interesting entrepreneurial background. We'll talk about that. He's got a great service that he's offering and I want to learn about it.
Speaker 3:So Justin began his career as a nurse practitioner, specializing in men's health and telemedicine. His healthcare background provided him with a deep industry knowledge that would later become the foundation of his business empire, and he built out an eight-figure continuing education business in that space called the Elite Nurse Practitioner. And today Justin operates a company called ProCourseStart. That's a platform that teaches licensed professionals people like us how to create profitable continuing education course businesses without relying on social media marketing or traditional online course tactics. So that's interesting, justin, because that kind of links up.
Speaker 3:So our audience is largely the lawyers running small practices in America who aren't on TV, aren't on billboards largely, and they're not spending millions and millions of dollars on digital advertising. They're building spending millions and millions of dollars on digital advertising. They're building holistic practices through human being relationships. So there's all of that too on top of what we're going to talk about, sort of the main thing, which is pro-course start. So I did a little research. I've got a very interesting background. I have built at least one company really big. So let's talk a little bit about your background, how you got to where we are today.
Speaker 1:Yeah, man, thanks for having me on here. Yeah, I became a nurse practitioner in 2013 and was doing the same thing most professionals do working for other people, getting paid hourly, that sort of thing Just got burnt out on it. So I was working in emergency departments and urgent cares and doing those sorts of practices and I decided that I wanted to venture out on my own. So I started a couple of men's health clinics. I got into medical cannabis there for a little while before I went recreational in the state that I was in. It was just easy money and yeah. So I started some practices and I realized that what I was doing from the entrepreneurial side of being a practice owner, a medical practice owner, I realized that those skills and that knowledge that I was developing doing that is not something that a lot of people know how to do, and so I decided to start the elite nurse practitioner with the objective of teaching not just nurse practitioners either, but like physicians, assistants, doctors, chiropractors, etc. On how to start a cash based medical practice. Because that's what I did, you know I didn't want to deal with insurance headaches and I developed some courses on teaching you know how to open up a cash based niche practice. So my first course was how to start a men's health clinic, you know. My second course was how to start a medical cannabis clinic, how to start a telemedicine practice, how to start an IV infusion clinic, et cetera, et cetera, et cetera. All these different, you know all these different practice models and I, uh, I launched that, um, in March of 2020, right when COVID hit. It was just total coincidence and I launched my first course and it generated like 50,000 bucks in like a couple of weeks and I was like, damn, I'm onto something here. You know so. So I just looked down on it. You know so, I so I just kept pumping out more courses and I leveraged the knowledge of other professionals, too, and helped and had them help me build courses. I leveraged the knowledge of other professionals, too, and help and had them help me build courses. I essentially scaled and grew this continued education course empire. I only, I only personally did like six courses, but we have 40 something plus courses now. So, you know, I leveraged the work and knowledge of other professionals to come in and build courses for us and the course business is, you know what profits essentially. So, yeah, I scaled that to. You know over a $15 million business and it basically allowed me to retire at the age of 39. And I'm 41 now, so I don't have to work anymore.
Speaker 1:I developed financial freedom by building this CE business and I kind of in my early retirement I started kind of getting a little bit, a little bored. I guess that's a choice, yeah, and I mean I'm still part of the elite. This happens to builders, right. Exactly Like you never retire, you do something, you know. And I mean I'm still part of the elite nurse practitioner, you know I still. I still do podcasts, I'm still a brand face, et cetera.
Speaker 1:But so I decided to start pro course start. I wanted to teach people actually how to build a true scalable enterprise level business. You know, helping people start little medical practices that's not going to really make you rich, you know. It's not going to really make you financially free unless you can build a dozen of them. But with a continuing education course business you can scale it very easily. It's not that hard of a business to scale because it's practically digital. And so I want to teach people how to build six, seven, eight figure scalable businesses now. And so that's why I started Pro Course Start. I want to teach licensed professionals how to build a CE business so they could build financial freedom, kind of like what I did.
Speaker 3:Tell me a little bit, because we're recording this. We're August of 2025, for anyone who may be listening to this years in the future and information is everywhere. There is, as never in the history of man been more information, much of it freely available on the internet. I have a business, great Legal Marketing. We coach lawyers. When I started, I was one of one. Today, if someone wanted to spend the time, they could go out and self-study. I think. So talk to me a little bit about sort of your mindset as you build out courses that are sold and can be scaled. How do you think about the fact, justin, that you know there's a ton of information out there, more today than ever before, certainly than when you started likely? How do you framework that in your own head?
Speaker 1:Yeah, I mean, when I started, you know, in 2020, chat, gpt really didn't exist, right. So, you know, compared to now and then, yeah, there's a huge difference. I mean, like you said, there's, there's information and knowledge in everywhere. You can look up anything that you want, you know within seconds. So you know, how does that affect the continuing education course industry?
Speaker 1:Um, this is one thing that chat, gpt, gemini, claude, these large language models this is one thing they they can't do. They can't organize it in a way to where it makes sense logically from someone who's done it, because an LLM hasn't built a business, an LLM hasn't done the things that a licensed professional might have. Yeah, An LLM hasn't went through the trenches with blood, sweat and tears and have, you know, earned their knowledge through a, you know, a decade, two decades, three decades of working, you know. So I think there's value in wisdom and the experience of the professional that you simply just you can't learn that through an LLM. You just, you just can't. So another thing, too, about a continuing education course business is an LLM can't award you continuing education credits. Right With with with lawyers at CLEs, I believe. Right, correct, correct.
Speaker 3:Yeah, so that varies by state, whether it's exists at all, whether it's mandatory and, if so, how many? Per year or per three-year period?
Speaker 1:Right, right, right right. So a LLM can't give you CLEs, right, and so a continuing education course does, and you don't really have a choice. You have to have that if you want to maintain. You know your work. So I still think there's really a competitive advantage within the continuing education space. But I also think that's really a competitive advantage within the continuing education space. But I also think that there's an advantage in just the value of what you can provide. You don't even have to even have CLE attached, or even CE, to a course. You don't have to have that if you're providing value, real value.
Speaker 3:I think that's I want to go there for a bit because I think this is so important. So from our view, it would be a way to. So there's many car accident lawyers. There's many family lawyers, obviously. So if you're in that space, it's a very competitive space. I agree with you.
Speaker 3:I think that there is value in being known as the one that teaches other lawyers right. Other lawyers come to this lawyer to learn how to do X. So is that and is that, as from where you sit, part of the reason? I mean, are the folks who are coming to build courses I think sophisticated enough, justin, to think about that as a driver or are they more leaning towards? Hey, I can scale, I can make a cash business, and it's cool Because it's a relatively sophisticated level of thinking to think guru status can help be established. I am the deliverer of. I teach this to other lawyers. What do you find most of your members or customers? How do they think? Just a quick break If you're enjoying this episode, you're going to want to check out the GLM Summit happening October 2025. It's where entrepreneurial lawyers come to rethink what's possible in their practice real strategies, real marketing, no fluff. Head over to GLMSummitcom to grab your seat. Now back to the show.
Speaker 1:I think it's. I honestly think it's. I think it's a little bit of a mix of both. I think that most people who you know like take to my course it's called the Pro Course Start Blueprint. It's literally a 15 hour guide on how to build a robust CE business based off of my experience, my blood, sweat and tears, my mistakes, my failures. You know what I mean. And so the people who take that, I think, fall into a couple categories.
Speaker 1:I think, yeah, people want to develop a passive income stream. Right, like you get tired of exchanging your time for every single dollar you have to make. And that's the problem of being a professional. You know it doesn't matter what kind of professional you are a lawyer, doctor, man, it makes no difference. You got to exchange your time for the dollar. And so I think everyone wants to build some kind of passive income stream.
Speaker 1:But I think another motivator for a lot of people is that they do want to become an authority in the space you know. They do want to teach other people, they want to leverage what they know and teach younger people to do it. I think that most people who decide to start a CE business, I think inside of them is the teacher you know. I don't think if you don't have that teacher inside of you, I don't think that. I don't think people that you know, I don't think those people start CE businesses. I think most of them have some kind of educational teacher mindset drive within them and they actually do enjoy teaching other people what they you know, what they know. So I think it's a combination of both. I think they they're driven by money, of course, but I think that they also want to legitimately teach, teach people and mentor. I think you would appreciate this.
Speaker 3:So in legal, you have, you know, established bar associations and bar organizations who traditionally run continuing legal education courses. They get lawyers to do it for free, develop either a whole day or a portion of a day. The organization then sells it to the members. The lawyers typically get nada out of that deal, nada out of that deal. And then, you know, as we moved to the internet, there were then online platforms that did the same thing. So a lawyer like me could subscribe, pay one fee, view people like you giving a course, but you'd still be doing it for free, like traveling to New York to a studio God knows why to deliver an hour presentation for this other company that was going to make money off of the deal, which. That whole thing always struck me as a little bit weird. And it's one of the things we do in legal. It's like, oh, that's the way we've done it for 50 years, so that's the way we're going to keep doing it.
Speaker 3:But what you're doing is interesting because it's almost the privatization of continuing legal education. You have a gift set, you have a talent set. If you're a specialist many of us are we have a knowledge base, just like you said, like you were teaching what you learned from your experience in building this out for yourself. We have a knowledge base in trial work or disability work or whatever. It's huge and it is of tremendous value. So this is a very interesting idea. Tell me a little bit, justin, about. I want to talk about the course. You have the pro course, start course thing, and then are you also selling or making available the backend, which is like the technology, the platform upon which the course is being delivered? Is that part of your business model? So that's really two things. Tell me a little bit about someone who comes to you and says, justin, I want to learn how to do this kind of what that looks like, feels like. And then I'm curious about are you also helping on the backend?
Speaker 1:Yeah. So the ProCore Start Blueprint is, you know, like I said, it's a culmination of all of my experience over the last five years doing this. You know, building out a seven, eight figure CE business, and so I basically extracted every single possible thing I could think of in my mind on how to start this business. I mean, you know, I mean everything from developing the idea, the value proposition, to even what states the best state to form the LLC, and if you're going to sell courses nationwide, all the way through to developing content marketing I mean it's literally and then even how to create the business in a way to where it's attracted to private equity so you can sell it later down the road. I mean it's truly a full, it's the full package.
Speaker 2:That's cool yeah.
Speaker 1:Yeah and um, and so if you take that, if you take our blueprint, yes, you should be able to step away from that and have literally the steps on how to do this. You know, of course there's going to be some little nuances you're going to have to look up. You know. I mean this is general professional, so I don't know the exact, I don't know the steps on how to get CLE accredited, for example, so that'd be something you'll have to just kind of explore on how to actually do that. But otherwise it's the entire business on how to do it, because the model's the same. I don't care if you're a doctor, a nurse, a lawyer, an accountant, it makes no difference, a CE business is a CE business, it doesn't matter, it's the same model. Then it's what kind of courses you're going to create, obviously, and then what kind of accreditation you're going to seek. If you even decide to seek accreditation because oftentimes you don't even need to With a lawyer, you don't have to teach other lawyers what you know there is a huge market for lawyers to essentially cross-train or cross-educate other professionals.
Speaker 1:You know, like, for example, if you're an attorney who has done malpractice defense, for example, who has done malpractice defense. For example, like if you create some sort of course product that taught doctors, nurses, nurse practitioners, whatever, on how to chart ironclad, for example I'm just spitballing off the top of my head you would kill it and you don't even have to offer even any kind of continuing education credit whatsoever, because the value is in that knowledge. If you can teach me not how to get screwed over through a lawsuit, I'd be happy to pay you $500 for that course. You know what?
Speaker 3:I mean, teach you to not freak out if you do get sued, right, right, you're right, though, so you're speaking as a true entrepreneur, because the other thing I laugh at as the renegade lawyer is, like in Virginia, like there's mandatory CLE, but there's absolutely zero relationship between me accumulating 12 hours in any subject and not being tested on it and me being a better lawyer, so there's zero correlation, other than we have a rule that mandates it. You're saying, oh, we could step that up a level. We could actually make the learning valuable, correct, like to get people in the door, and, frankly, if you don't mess around with CLE in legal would be usually like getting accreditation in 50 different states, each of which is different, of course, because that's logical, and you just said I have something cool to teach. Here's what it's about. Come, pay me if you want to see it or not, whatever, and we'll talk about marketing in a few minutes.
Speaker 3:That's a really cool idea, and so I assume part of what you're teaching is you're teaching professionals like how to think, like what you just said, like it's not just a doctor teaching another doctor about something, or a lawyer teaching another lawyer about something, but there's all these other, there's these permutations of when we put value into the world. When we have something that we know we put value into the world. There's all sorts of places it can go.
Speaker 1:No, a hundred percent. I mean, one of the largest sections of the Procore Start Blueprint is developing your value proposition. What value are you proposing to the world? I mean value proposition. What value are you proposing? Right, like, what are you like? What problem are you solving? Like it doesn't have to be something that you teach another lawyer, it can be anything. I mean I, I know there's a, there's a nurse practitioner attorney, he's a nurse practitioner and he's an attorney and I guess he just does mostly like nerd board of nursing complaints and stuff like that. He created a course on teaching nurses how to be legal nurse consultants and the guy makes a fantastic passive income with that course. He makes like $10,000 extra a month passive, like he just created, and it just sells, like you know. So, yeah, yeah. So there's a lot of opportunity out there.
Speaker 1:If you could really think to yourself, what kind of value can I propose to someone? You know, I think if I could have found a course that was targeting high net worth individuals on how to develop an asset protection strategy, for example, if I would have found a course like that and it was $500, $1,000, $2,000, I'd have paid for it. You know what I mean. Or teaching a high net worth man how to protect his assets before he ever gets married. You know a course like that. You could sell that for $5,000 and you just target high net worth individuals. No, ce, who cares? I don't care about the CE. I want you to teach me how to cover my ass. See, there's a lot of value out there, but I think you just have to really think about what it is that you're going to do. But to answer your other original question about, you know, do we help set up the back end of it? You know we give you the resources on how to set this stuff up.
Speaker 1:This business is actually a very simple business to start. It's really not complicated. People think it's very, very complicated and it honestly is one of the easiest businesses you can start. It's really not that hard. You know there's a handful of programs, applications. You know tech stacks that you really need and then that's it. You know it's not hard. So you know I don't offer specific, like you know here. Use this course hosting platform because I'm a partial owner in it. I have no, no, no financial ties with anything. You can use these, I don't really care, I don't need the money. I, you know, just this is what you can use.
Speaker 3:You know, I have some vendors that I do prefer to, you know if you want someone to help you market, for example, but yeah, I don't really offer it. There's a whole other aspect to this too. So in law, most clients who hire a lawyer, they're going through this thing for the first time ever in their whole life. So, whether it's divorce, you get charged with a crime, you're injured or you're defending or you've been sued or anything like that. And there's a whole other aspect that wouldn't be a direct for money play, but it would be like educating the client, like so a client could pay the lawyer you know, $500 an hour is part of the divorce process to explain things. Or the lawyer could say look, you're hiring me, you're going to pay me for the work that I do. However, I built this thing over here that explains the whole process here in Virginia or here in this county or whatever. It goes through every step.
Speaker 3:So if you ever have a question, actually I'm a better value proposition because you can go here, most of the questions are going to get answered and you're going to pay me, and you're going to pay me a lot because I'm valuable, but for the work I do and for the difference I make in your life. So there's a space there as well, I think. So that's interesting, yeah, so now talk to me about because you're kind of known as an anti-guru when it comes to marketing, and I love this because you look around and see what everybody else is doing. You go we better show up differently. There's got to be a better way than the way a lot of online gurus and stuff are showing up. So talk to me at the high level of some of the ideas that you have about marketing in general marketing courses like this that others might not be thinking of.
Speaker 1:I think the big thing with the continuing education course business that a lot of people are going to do wrong is they're going to create their course, they're going to create the business and then they're just immediately just going to go out and market their product. That's not going to work. They're going to fail miserably. No one's going to buy your course. I don't know who the hell you are. You know what I mean. Who are you? Why should I listen to you?
Speaker 3:We'll get back to Justin in just a second. If you're the kind of lawyer who believes your practice can be your platform, not just a paycheck, you need to check out my book, Renegade Lawyer Marketing. This isn't your average law firm marketing book no theory, no fluff, Just the mindset and tools that helped us build a law firm that serves our family and still fights for our clients. Grab your free copy at renegadelawyermarketingcom and start building a law practice that actually works for you.
Speaker 1:Now back to the show so you have to develop an authority in the space of what it is that you're doing. It's critically important that you you establish that, and the thing about a ce business is that sometimes it can take three to six months, maybe even a little bit longer, to really establish that authority. But you have to establish that before you're really going to start making some money. So you have to be a little bit patient with this. If you're not, you are going to just blow through ad spend just trying to get people to buy your course and you're still going to fall on your face. And so my philosophy with this is that you have to build this continued education course business with a content first approach. It's so important the content that you deliver. It establishes your authority. It establishes the trust factor with potential customers because they begin to trust you, and then it builds an audience For you. To build a CE business that scales to seven, eight figures. You have to build an audience. You can't just do this treat and street sort of a thing. Someone just buys your product one time and you never see them again. Building a business like that is extremely difficult to scale, because the lifetime value of your customer was that one transaction and then that's it, and they never buy from you again. Was that one transaction and then that's it, and they never buy from you again? So your goal with this is to come into it and extend that lifetime value of the customer as long as you possibly can. And the way you do that is by building an audience through consistent, valuable, actionable content. If you do that, you don't even have to spend that much marketing, because people are going to really appreciate the value that you're proposing. You know you're actually. You're actually helping people through your free content and through your free value. You know like a podcast, for example, is a fantastic way to show value. You know, and it's really it's free to do. Basically, you know writing articles, having a blog. You know posting. You know, and it's really it's free to do. Basically, you know writing articles, having a blog. You know posting. You know videos on a youtube channel. You know these things are free and if you are actually providing some value to a very specific group of people, they're going to eventually find it and you will begin building an audience. And then the audience subscribes to your email list and when they get on your email list, that's the time to sell them. You sell them when they when they, you know when they get your email list, because if they subscribe to your email list and when they get on your email list, that's the time to sell them. You sell them when they get your email list Because if they subscribe to your email list, they're interested in what you're doing and now they're trusting you, and so that's when you can sell them.
Speaker 1:Now there still is a place to promote your courses and whatnot. I mean you should still have a couple ads out there promoting your course. But when you first start a CE business, my recommendation and I talked about this in the Pro Course Start Blueprint you know I have I have like a plan that you can follow in terms of marketing goes my, my suggestion is to spend money just for brand awareness. That's literally it Just promote the content that you develop. A content can be an article, it can be a podcast episode, it can be a video and simply just promote it. Promote it on Facebook, promote it on Instagram, promote it on YouTube, whatever. Spend $5 a day promoting it. By spending $5 a day, you just went from 10 views to 500 views. You have no idea who is in those 500 people who actually might be like whoa, kind of like what this guy's talking about.
Speaker 1:You know, and you just spend a little bit of money to just get that brand awareness and be patient with it and build that audience over three to six months. If you do that, you'll have an audience you can begin selling to and then you continuously provide consistent, free value to those people. Don't stop, you know, don't try to sell them every single time. You know you produce a video or write an article like just just throw it out there and see and see what happens. If you want to target other lawyers, teach them something through an article or a video, you know, if you want to teach doctors or a nurse or high net worth individuals something, teach them something, provide some value, you know You're helping people out. You're providing some value in the world. I mean there's no harm in that. Eventually people will start buying from you if you're patient with it.
Speaker 3:I want to go to two more topic areas, justin, and the first is like today, like, you strike me as a forever learner, right? Many entrepreneurs, most entrepreneurs, are right, that's in our DNA. Right, many entrepreneurs, most entrepreneurs are right, that's in our DNA. So who is inspiring you these days? Who do you like to listen to read? Are there conferences that you go to, always curious about what fellow dingers of the world are doing to stay on top of their game?
Speaker 1:I listen to a lot of digital marketing podcasts like Digital Trailblazers is a good one to a lot of digital marketing podcasts like Digital Trailblazers is a good one Various YouTube videos.
Speaker 1:I more or less I don't really listen to someone specifically all the time, because oftentimes, if I subscribe to a podcast or something, sometimes they have episodes I don't really.
Speaker 1:It doesn't apply to me, you know. So instead, I just I'm always spending my time on YouTube looking up how to build, you know, an email funnel, for example, or how to you know how to upsell individuals, how to do things in a different way, and so I'm always kind of looking at different digital marketing strategies on how to do this, because this is a digital business and it's evolving so rapidly that you really need to understand how to do this and how to integrate AI into it, like you have to. I mean, if you don't know how to do this stuff, you're gonna be left in the you know you're gonna be left in the dust and so um. So, outside of that, though, to be honest with you man, I'm a I'm kind of just a finance investing total dork. I listen to Bloomberg every day. You know, thoughtful money, a real investment show, like I'm just always looking for investment opportunities with the money that I've made to you know, compound it and grow it even further. I'm a total finance dork.
Speaker 3:Give me a little bit about ProCourse Start Blueprint, Like what do, and then at the end we'll give people a resource. What do they get? How long does it take to go through the course? What sort of support for people who have questions? Tell us a little bit about what they get when they invest in the course.
Speaker 1:Yeah, so the ProCourse Blueprint is a 15 hour long on-demand course. It's pre-recorded. You know I spent time building this thing out so you can just learn as you go. It's about 15 hours long, which sounds like a lot, but you know, if you can dedicate just an hour a day, I mean it's going to be done in two weeks. You literally get the entire step by step blueprint on how to build a CE business in the modern era.
Speaker 1:You know, I don't want you, I don't want to teach you how to become the next Kaplan where you're sending out direct mail to people like you know, we're not, we're not going to fool with all that nonsense. So, um, it's literally a step-by-step blueprint and, um, in terms of ongoing support, you, you can email, you know Procore start at any time and I'm I will hop on a 15 minute phone call with you to go over your idea. Like, this is a passion project of mine. I really enjoy helping people start real businesses, and so if you take the ProCourseStart blueprint and you have questions, when you email, you're emailing Justin at ProCourseStartcom, you're emailing me. I don't have a virtual assistant who's going to give you some canned response. I'm going to personally respond to you, and so you have support from me ongoing. Once you buy the course. You can email me anytime and I'm happy to help you. I'm happy to brainstorm your idea and, like I said, I'm going to hop on a quick 15 minute phone call. I'm happy to do that. So you have ongoing support, but you basically get the entire blueprint on how to do it.
Speaker 1:I also include a free little AI course just a little hour long course on how to use chat, gpt and Gemini and various AI tools, on how to use those to help you become more efficient with building a course and how to create content. I don't want people to 100% rely on it because you automatically know when chat GPT writes something, so you use it as a tool to help you be more efficient. Today you can build a course in half the time that you could have three years ago, so use these tools to your advantage. So I teach people how to use that stuff. And, yeah, I also have a mentorship option too, but it's a little more high ticket, where I basically will hold your hand for three months and, like your business is my business, for three months. I'm going to help you build that business. I'm going to help you strategically on how to do it.
Speaker 3:It strikes me that your AI module would be the one that probably needs updating every three and a half weeks.
Speaker 1:Yeah, honestly, I want you to update it.
Speaker 3:The changes just in the last few weeks are just amazing, and we view this as the AI opportunity in law right, so a little different from what you're using it for. But there's lawyers who are running away, there's lawyers who haven't opened the box at all, and then there are those of us who are like, oh my gosh, this has the potential to really revolutionize our delivery of legal services to folks who need them. All right, man, if people want to find out more about the course, get in touch with you, kind of learn more about this opportunity. Where should they go, justin?
Speaker 1:Yeah, you just go to. I mean, if you want to just check out the resources at ProCoreStart, it's just wwwprocorestartcom. If you want to go to wwwprocorestartcom, slash podcast, slash renegade I'll create a little landing page and there you can either subscribe to our email list, get a free basically get a little free checklist on five concepts you need to understand on how to build a CE business, a 10% coupon for the Procore Start Blueprint, if you want, and then also a link to the one-on-one mentorship. And also I have all the social media pages. You know what Facebook Procore Start. Youtube channel Procore Start. Instagram Procore Start, 25. Or just email me, justinatprocoursecom. I am happy to answer any questions that you might ask. Shoot me an email.
Speaker 3:Are you finding that you're attracting professionals, or are you attracting hobbyists too? Like someone who, my wife, is into sewing, for example, all of her granddaughter's things it seems like obvious that there would be a space there.
Speaker 1:It has nothing to do with CE but it does have to do with the delivery of something I know that you'd want to know. Course you could. I mean, it's the same business model really. You know it's. It's it's creating a content driven education company. That's that's. That's digital right Like that model is pretty replicable for just about anything, and so this course would be applicable to really any kind of professional and anyone who, anyone who has some specialized knowledge that wants to then use that knowledge to teach other individuals with it.
Speaker 1:I mean there's a variety of. You know there's a lot of competition out there on how to start a course business. There's a. There's a lot of competition out there on that. You can. You can probably find a. You can probably find a a course that'll teach you how to start a course business for $50 on Kajabi or something I'm sure you probably could. But you're not going to find something that's 15 hours long that literally goes through every single step on more of a niche knowledge kind of a basis. Yeah, hobbyists could understand this. I've actually had an electrician buy the course the other day. I mean, electricians are electricians, you know they're professional.
Speaker 3:You know again. So if this is an electrician and he or she is hiring apprentices and you know folks with not a lot of experience and he wants to leverage his time and make sure everyone is on the quote same page, that's working for him. Like it's just another way to deliver corporate value and corporate knowledge, value and corporate knowledge. So there's there's all sorts of reasons why someone would be, why this would be useful. Above and beyond, I can sell a CE course, like I see all sorts. You know, as my entrepreneurial brain like sees all the possibilities I could complicate any business, right, dude, this has been really fun.
Speaker 3:Thank you for reaching out and thanks for being on the podcast. So it's Pro Course, start Blueprint and sounds to me like, even if you're not interested in building a course, like there's 15 hours of knowledge about business building, marketing, attraction, persuasion and all that stuff built into your course. So I'd say to folks like, at least go check it out. Email Justin, sounds like a cool guy with a really cool idea. Thank you so much for being on the program today. Yeah, I appreciate it, Ben. Thank you.
Speaker 2:That's it for today's episode of the Renegade Lawyer Podcast, where we're rewriting the rules of what it means to build a great law practice and a great life. If something sparked a new idea or gave you clarity, pass it on, subscribe, leave a review and share this with someone who's ready to think bigger. Want more tools, strategies and stories from the trenches? Visit greatlegalmarketingcom or connect with Ben Glass and the team on LinkedIn. Keep building boldly. We'll see you next time.
