The Europe In Synch Podcast
The Europe In Synch Podcast
EP14: Act In Synch 2024, Athens Special - The Brands/Authenticity Talk with Jenny Hagblom, Iain Tait, Claus Knuth & Benjamin Vogel
Join us in Athens, Greece, where the Act in Synch Summit is fostering cross-industry collaborations and sparking discussions about climate change, sustainability, cultural impacts, and urban transformation. The summit's vibrant setting at the Impact Hub provides an ideal backdrop for exploring how music intersects and acts with advertising, urban development, tech, and global challenges. We highlight insights from influential speakers & delegates who emphasize the importance of community and collaboration in overcoming industry obstacles and forging a positive future in a post-pandemic, AI-driven world.
The chaos of modern marketing has left brands disoriented and disconnected from their audiences, struggling to find authentic voices in a world overflowing with skepticism.
This riveting panel discussion brings together brand strategy heavyweights Jenny Hagblom (former head of Brand at H&M), Iain Tait (Food, Arts and Technology), Claus Knuth (Bates Agency), and Benjamin Vogel (MD of Nayture) to dissect this existential crisis.
"Brands don't know who their audience is, they don't know where their audience is, they don't know how to connect with the audience," laments Tait, capturing the fundamental disconnect plaguing today's marketing landscape.
The conversation dives deep into how sustainability functions not merely as corporate responsibility but as emotional DNA – reflecting a brand's soul rather than just its actions.
The discussion takes delightful, unexpected turns, examining how "mirror neurons" – our ability to sense emotions in others – might be marketing's salvation in an AI-dominated world, and how Gen Z's relationship with brands gravitates toward chaotic, imperfect expressions that reflect their own inclusive experiences while rejecting polished corporate bullshit messaging.
The panelists also critique the increasingly transactional relationship between industries and how brands should strive to rediscover their humanity in a digital dominated world.
The discussion is guided by Leader of Act In Synch, Nis Bøgvad.
Europe In Synch is created, managed, promoted, and driven by several European organizations and companies and is a truly cross-border collaboration.
The goals are to bring together professionals from the music sector with decision-makers from film & advertising to provide a real-life, hands-on, learning experience, and to promote European music in the complex field of synchronization, through communication, knowledge-building and networking via focused mentoring and peer training sessions.
Follow Europe In Synch:
- Home: https://europeinsynch.net
- Facebook: https://www.facebook.com/EuropeinSynch
- Twitter: https://twitter.com/europeinsynch
- Instagram: https://www.instagram.com/europeinsynch
- LinkedIn: https://www.linkedin.com/company/europeinsynch
Intro/Outro music is an instrumental edit of "Gimme" by Daffodils.
They're on Soundcloud.
Europe In Synch is co-funded by the European Union.
This is a SuperSwell production for Europe In Synch...
