ON AIR

From Data to Decisions: Unveiling Homeowner Behavior

Lennox Learning Solutions Season 2 Episode 28

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0:00 | 47:27

How do you make decisions to help build relationships with your homeowner? Our special guest, Hillary Semmelman, a researcher, specializing in Home Comfort and Senior Vice President, Client Partner at Decision Analyst, unveils the valuable insights gathered from the American Home Comfort Study. Discover how homeowners' purchasing behavior varies between emergency situations and planned replacements, and why indoor air quality has become a significant trend in the wake of COVID-19. Join Dave Chatmon and Joe Jones, as they explore the critical role data plays in helping HVAC contractors better understand their customers' needs and preferences.

On Air is a Lennox Learning Solutions Production.